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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    E-Marketing

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Search Engine Optimization, Key Performance Indicators (KPIs), Target Audience, Keyword Research, Social Media Strategy, Digital Advertising, Marketing Effectiveness, Customer experience strategy (CX), Customer Acquisition Management, Marketing Strategy and Techniques, Customer Engagement, A/B Testing, Web Analytics, Social Media

    4.7
    Rating, 4.7 out of 5 stars
    ·
    405 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    G

    Georgia Institute of Technology

    Material Processing

    Skills you'll gain: Materials science, Chemistry, Chemical Engineering, Manufacturing Processes, Mechanical Engineering, Engineering, Structural Analysis, Physical Science

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Applied Digital Literacy

    Skills you'll gain: Digital Design, digital literacy, Infographics, Content Creation, Graphic Design, Multimedia, Brainstorming, Planning, Information Management, Research, Literacy, Computer Literacy, Critical Thinking, Investigation, Data Ethics, Digital Communications, Open Source Technology, Intellectual Property, Web Content Accessibility Guidelines, Peer Review

    4.8
    Rating, 4.8 out of 5 stars
    ·
    300 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Immunology: The Immune System and its Failures

    Skills you'll gain: Immunology, Infectious Diseases, Hematology, Physiology, Oncology, Microbiology, Molecular, Cellular, and Microbiology, Epidemiology, Internal Medicine, Chronic Diseases, Public Health and Disease Prevention, Geriatrics, Pathology, Pulmonology, Environment, Pharmacotherapy, Biology, Public Health, Molecular Biology, Cell Biology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    383 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Innovation in Government: Navigating the Age of AI

    Skills you'll gain: Innovation, AI Enablement, Artificial Intelligence, Initiative and Leadership, Business Transformation, Product Improvement, Digital Transformation, Governance, Technology Strategies, Market Opportunities, Product Lifecycle Management, Product Management, Stakeholder Engagement, Product Roadmaps, Public Policies, Automation, Policy Analysis, Market Analysis, Persona (User Experience), Market Research

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Data Science Foundations: Statistical Inference

    Skills you'll gain: Probability, Statistical Hypothesis Testing, Statistical Inference, Probability & Statistics, Probability Distribution, Statistical Methods, Statistics, Bayesian Statistics, Data Literacy, Sampling (Statistics), Applied Mathematics, Data Ethics, Data Analysis, Statistical Analysis, Quantitative Research, Data Science, Theoretical Computer Science, Sample Size Determination, Artificial Intelligence

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    343 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Mentalidad Emprendedora

    Skills you'll gain: Innovation, Entrepreneurship, Corporate Strategy, Business Strategy, Business Modeling, Value Propositions, Lean Methodologies, Growth Strategies, Market Opportunities, Product Development, Trend Analysis, Customer Insights

    4.8
    Rating, 4.8 out of 5 stars
    ·
    236 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Technology Strategy: Creative Destruction

    Skills you'll gain: Innovation, Business Modeling, Technology Strategies, Product Lifecycle Management, Business Transformation, Business Strategy, Strategic Thinking, Product Management, Organizational Change, Market Dynamics, Emerging Technologies, Competitive Analysis, Platform As A Service (PaaS), Network Analysis, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    60 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Managing Machine Learning Projects

    Skills you'll gain: MLOps (Machine Learning Operations), Data Management, Project Management Life Cycle, Data Quality, Model Deployment, Data Preprocessing, Technical Management, Applied Machine Learning, Project Management, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Data Cleansing, Model Evaluation, Market Opportunities, Data Pipelines, Software Development Methodologies, Technology Solutions, Systems Design, Data Collection, Data Science

    4.8
    Rating, 4.8 out of 5 stars
    ·
    314 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Herbal Medicine

    Skills you'll gain: Drug Interaction, Contraindication, Pharmacology, Patient Education And Counseling, Pharmacotherapy, Medication Therapy Management, Nurse Education, Pain Management, Pharmaceuticals, Patient Evaluation, Respiratory Care, Patient Safety, Health Care Procedure and Regulation, Healthcare Industry Knowledge, Chronic Diseases, Gynecology, Health And Safety Standards, Medical Science and Research, Patient Communication, General Science and Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    849 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Business Intelligence and Competitive Analysis

    Skills you'll gain: Competitive Intelligence, Competitive Analysis, Data Storytelling, Business Intelligence, Business Analytics, Data Analysis, Management Consulting, Business Strategy, Strategic Thinking, Market Analysis, Business Analysis, Performance Analysis, Benchmarking, Key Performance Indicators (KPIs), Root Cause Analysis, Risk Analysis, Financial Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    242 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Content, Advertising & Social IMC

    Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Social Media, Social Media Strategy, Earned Media, Owned Media, Paid media, Facebook, Media Strategy, Content Creation, Drive Engagement, Advertising, Digital Advertising, Global Marketing, Marketing Strategies, Key Performance Indicators (KPIs), Customer Engagement, A/B Testing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular market research courses

  • E-Marketing: University of California, Irvine
  • Material Processing: Georgia Institute of Technology
  • Applied Digital Literacy: The State University of New York
  • Immunology: The Immune System and its Failures: Imperial College London
  • Innovation in Government: Navigating the Age of AI: University of Maryland, College Park
  • Data Science Foundations: Statistical Inference: University of Colorado Boulder
  • Mentalidad Emprendedora: Tecnológico de Monterrey
  • Technology Strategy: Creative Destruction: University of Illinois Urbana-Champaign
  • Managing Machine Learning Projects: Duke University
  • Herbal Medicine: University of Minnesota

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Social Media Marketing (9)
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