Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

University of Colorado Boulder
Skills you'll gain: Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Key Performance Indicators (KPIs), Goal Setting, Target Audience, Research and Design, Research, Market Research
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Product Promotion, Inventory Management System, Social Media Management, User Accounts, Account Management, Social Media, Advertising, Marketing, Business Strategy
Intermediate · Guided Project · Less Than 2 Hours

Indian School of Business
Skills you'll gain: Financial Statements, Peer Review, Financial Statement Analysis, Financial Trading, Balance Sheet, Portfolio Management, Income Statement, Data Collection, Market Liquidity, Financial Market, Investment Management, Financial Analysis, Performance Analysis, Project Design, Market Analysis, Accruals, Business Planning, Securities Trading, Market Dynamics, Performance Measurement
Beginner · Specialization · 3 - 6 Months

California Institute of the Arts
Skills you'll gain: Adobe Premiere, Peer Review, Cinematography, Video Editing, Videography, Video Production, Post-Production, Storyboarding, Photo/Video Production and Technology, Editing, Creativity, Media Production, Visual Design, Graphic and Visual Design, Design Elements And Principles, Storytelling, Creative Design, Content Creation, Graphic and Visual Design Software, Personal Development
Beginner · Specialization · 3 - 6 Months

Yale University
Skills you'll gain: Research Design, Medical Science and Research, Statistical Methods, Descriptive Statistics, Data Literacy, Scientific Methods, Clinical Research, Research, Biostatistics, Data Collection, Sampling (Statistics), Medical Terminology, Correlation Analysis
Beginner · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: FinTech, Portfolio Management, Consumer Lending, Return On Investment, Blockchain, Cryptography, Credit/Debit Card Processing, Digital Assets, Financial Services, Payment Processing, Investments, Lending and Underwriting, Investment Management, Technology Strategies, Emerging Technologies, Risk Analysis, Portfolio Risk, Fundraising and Crowdsourcing, Fraud detection, Market Analysis
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Target Audience, Facebook, Pay Per Click Advertising, Online Advertising, Advertising Campaigns, Performance marketing, Digital Advertising, Advertising, Marketing, Payment Processing, Social Media
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Gemini, Content Performance Analysis, Generative AI, Prompt Engineering, ChatGPT, Search Engine Optimization, Responsible AI, Performance Measurement, Web Analytics and SEO, Keyword Research, Content Creation, AI Personalization, Lead Generation, Metadata Management, Content Strategy
Beginner · Course · 1 - 3 Months

The State University of New York
Skills you'll gain: Persuasive Communication, Emergency Response, Conflict Management, Patient Communication, Crisis Intervention, Leadership, Collaboration, Teamwork, Interviewing Skills, Safety and Security, Hazard Communication (HazCom), Communication, Cultural Sensitivity, Risk Management, Social Determinants Of Health, Cultural Diversity, Media and Communications, Interpersonal Communications, Verbal Communication Skills, Public Health
Beginner · Specialization · 1 - 3 Months

University of California, Davis
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Development and Management, Client Services, Content Strategy, Presentations, Digital Marketing, Project Management, Competitive Analysis, Business Strategy
Intermediate · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Workforce Planning, Employee Onboarding, Recruitment, Recruitment Strategies, Full Cycle Recruitment, Talent Acquisition, Job Analysis, Human Resources, Employee Engagement, Talent Sourcing, Interviewing Skills, Decision Making, Diversity and Inclusion
Mixed · Course · 1 - 4 Weeks

ESSEC Business School
Skills you'll gain: Hospitality Management, Hospitality, Marketing Channel, Business Modeling, Revenue Management, Direct Marketing, Booking (Sales), E-Commerce, Online Advertising, Web Analytics, Marketing Strategies, Web Design and Development
Mixed · Course · 1 - 4 Weeks