• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    U

    Universitat de Barcelona

    Emprender la emprendeduría

    Skills you'll gain: Entrepreneurship, Financial Analysis, Media Production, Market Opportunities, Video Production, Business Planning, Law, Regulation, and Compliance, Business Modeling, New Business Development

    4.4
    Rating, 4.4 out of 5 stars
    ·
    424 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    American Museum of Natural History

    The Dynamic Earth: A Course for Educators

    Skills you'll gain: Physical Science, Environment, Hazard Analysis, Spatial Data Analysis, Geographic Information Systems, General Science and Research, Environmental Science, Scientific Methods

    4.7
    Rating, 4.7 out of 5 stars
    ·
    229 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of London

    Responsive Website Development and Design Capstone

    Skills you'll gain: User Experience Design, Wireframing, Application Design, Technical Communication, Prototyping, Web Development, User Research, Usability Testing, Responsive Web Design, Version Control, Brainstorming, Project Planning, Application Programming Interface (API), Javascript, MongoDB

    4.6
    Rating, 4.6 out of 5 stars
    ·
    65 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Mastering Business Essentials: Introduction

    Skills you'll gain: Business, Market Dynamics, Supply Chain Management, Business Strategy, Logistics Management, Business Economics, Strategic Thinking, Marketing, Competitive Analysis, Profit and Loss (P&L) Management, Value Propositions, Decision Making, Strategic Decision-Making, Market Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Advanced Models for Decision Making

    Skills you'll gain: Operations Research, Supply Chain, Workforce Management, Business Analytics, Applied Mathematics, Mathematical Modeling, Process Optimization, Manufacturing Operations, Operations Management, Workforce Planning, Financial Modeling, Business Analysis, Microsoft Excel, Resource Allocation, Finance, Analytics, Production Planning, Portfolio Management, Investment Management, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Estrutura e Funcionamento do Mercado

    Skills you'll gain: Capital Markets, Financial Systems, Financial Market, Financial Regulation, Financial Policy, Financial Trading, Market Data, Investments, Banking, Financial Services, Economics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Understanding Data: Navigating Statistics, Science, and AI

    Skills you'll gain: Histogram, Generative AI, Model Evaluation, Data Literacy, Data Visualization, Data Presentation, Statistical Hypothesis Testing, Scientific Methods, Descriptive Statistics, Data Storytelling, Statistics, Data Analysis, Data Ethics, Experimentation, Data Science, Data-Driven Decision-Making, Research Design, Statistical Visualization, AI Enablement, Artificial Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    45 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    B

    BCG

    Transformación digital

    Skills you'll gain: Digital Transformation, Business Transformation, Product Lifecycle Management, Technology Strategies, Design Thinking, Competitive Analysis, Business Strategy, Business Economics, Growth Strategies, Emerging Technologies, Market Dynamics, Innovation, Leadership, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    273 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Business Strategy: Business Model Canvas Analysis with Miro

    Skills you'll gain: New Product Development, Miro AI, Value Propositions, Business Modeling, Product Development, Business Analysis, Stakeholder Communications, Business Planning, Business Solutions, Presentations, Business Strategy, Innovation, Entrepreneurship

    4.5
    Rating, 4.5 out of 5 stars
    ·
    145 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Recommendation Systems on Google Cloud

    Skills you'll gain: Reinforcement Learning, Google Cloud Platform, Machine Learning Methods, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Machine Learning Algorithms, Deep Learning, Applied Machine Learning, Unsupervised Learning, Artificial Neural Networks, Embeddings, Feature Engineering, Data Preprocessing, Algorithms

    4.5
    Rating, 4.5 out of 5 stars
    ·
    484 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Complete Modern C++ (C++11/14/17)

    Skills you'll gain: C and C++, C++ (Programming Language), Object Oriented Programming (OOP), File I/O, Computer Programming, Microsoft Visual Studio, System Programming, Apple Xcode, Development Environment, Algorithms, File Systems, Software Design Patterns, Data Structures, Performance Tuning, Debugging, File Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    18 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Supply Chain & Operations

    Skills you'll gain: Process Mapping, Operations Management, Process Analysis, Process Improvement, Revenue Management, Business Modeling, Supply Chain, Supply Chain Management, Business Process, Organizational Structure, Supply Chain Planning, Business Operations, Project Design, Lean Six Sigma, Lean Methodologies, Strategic Thinking, Materials Management, Business Strategy, Business Strategies, Strategic Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    69 reviews

    Beginner · Specialization · 3 - 6 Months

1…184185186…339

In summary, here are 10 of our most popular market research courses

  • Emprender la emprendeduría: Universitat de Barcelona
  • The Dynamic Earth: A Course for Educators: American Museum of Natural History
  • Responsive Website Development and Design Capstone : University of London
  • Mastering Business Essentials: Introduction: Emory University
  • Advanced Models for Decision Making: University of Minnesota
  • Estrutura e Funcionamento do Mercado: Fundação Instituto de Administração
  • Understanding Data: Navigating Statistics, Science, and AI: University of Michigan
  • Transformación digital: BCG
  • Business Strategy: Business Model Canvas Analysis with Miro: Coursera
  • Recommendation Systems on Google Cloud: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok