Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

University of Toronto
Skills you'll gain: Meeting Facilitation, Presentations, Persuasive Communication, Communication, Influencing, Verbal Communication Skills, Collaboration, Team Building, Interpersonal Communications, Business Communication, Virtual Teams, Public Speaking, Professional Development, Non-Verbal Communication, Strategic Communication, Empathy, Active Listening, Negotiation
Beginner · Course · 1 - 4 Weeks

The University of North Carolina at Chapel Hill
Skills you'll gain: Human Development, Psychology, Social Impact, Social Sciences, Behavioral Health, Mental Health, Child Development, Life Sciences, Biology, Research
Beginner · Course · 1 - 3 Months

Salesforce
Skills you'll gain: Overcoming Objections, Prospecting and Qualification, Customer Relationship Management, Lead Generation, Sales Development, Time Management, Business Writing, Salesforce, Writing, Productivity, Cold Calling, Sales Prospecting, Growth Mindedness, Verbal Communication Skills, Cultural Diversity, Sales Enablement, Empathy, Interviewing Skills, Professional Development, Sales
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Biostatistics, Statistical Hypothesis Testing, Logistic Regression, Regression Analysis, Sampling (Statistics), Statistical Methods, Statistical Visualization, Statistical Analysis, Epidemiology, Quantitative Research, Descriptive Statistics, Probability & Statistics, Statistical Inference, Probability Distribution, Public Health, Scientific Methods, Statistics, Statistical Modeling, Advanced Analytics, Predictive Modeling
Beginner · Specialization · 3 - 6 Months

Universidad de los Andes
Skills you'll gain: Social Justice, Health Equity, Social Determinants Of Health, Sustainable Development, Empowerment, Community Development, Social Impact, Community and Social Work, Diversity Equity and Inclusion Initiatives, Self-Awareness, Student Engagement, Interactive Learning, Needs Assessment, Analytical Skills, Cultural Diversity, Decision Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Active Listening, Empathy, Compassion, Diversity and Inclusion, Team Building, Emotional Intelligence, Leadership and Management, Leadership, Self-Awareness, Collaboration, Employee Engagement, Adaptability, Workforce Management
Mixed · Course · 3 - 6 Months

Erasmus University Rotterdam
Skills you'll gain: Econometrics, Time Series Analysis and Forecasting, Regression Analysis, Logistic Regression, Data Analysis, Analytics, Statistical Analysis, Statistics, Case Studies, Forecasting, Model Evaluation, Probability, Linear Algebra, Peer Review
Mixed · Course · 1 - 3 Months
University of Michigan
Skills you'll gain: Data Analysis, Analytical Skills, Experimentation, Critical Thinking, Research Design, Behavioral Economics, Decision Making, Regression Analysis, Statistical Inference, Probability, Correlation Analysis, Adaptability
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Pinterest, Content Creation, Marketing Materials, Business Intelligence, Social Media, Brand Awareness, User Accounts, Account Management, Graphic Design, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours
University of Colorado Boulder
Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Web Analytics and SEO, Performance marketing, Automation, A/B Testing, Consumer Behaviour
Beginner · Course · 1 - 3 Months

Skills you'll gain: Stakeholder Management, IT Management, Project Management, Project Coordination, Information Technology, Project Risk Management, Agile Project Management, Project Implementation, Project Management Life Cycle, Relationship Management, Agile Methodology, Project Planning, Communication
Beginner · Course · 1 - 3 Months

Universidad de Palermo
Skills you'll gain: Human Capital, Talent Management, Human Resource Strategy, Human Resources Management and Planning, Social Skills, Recruitment Strategies, Team Motivation, Employee Retention, Human Resources, Workforce Development, People Development, Team Building, Verbal Communication Skills, Teamwork, Leadership Development, Leadership, Emotional Intelligence, Communication, Recognizing Others, Professional Development
Beginner · Specialization · 3 - 6 Months