• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Amazon Redshift: Introducción al Almacenamiento de Datos

    Skills you'll gain: Amazon Redshift, Amazon Web Services, SQL, Data Warehousing, Cloud Services, Data Management, Data Analysis

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Introduction to Controlled Generation with the Gemini API

    Skills you'll gain: Gemini, Prompt Engineering, Generative AI, Text Mining, Game Design, Analysis

    Beginner · Project · Less Than 2 Hours

  • H

    H2O.ai

    H2O Driverless AI Starter Course

    Skills you'll gain: Data Preprocessing, Predictive Modeling, Feature Engineering, Artificial Intelligence and Machine Learning (AI/ML), Exploratory Data Analysis, Data Analysis, Machine Learning, Model Evaluation, Model Deployment, Interactive Data Visualization, Data Import/Export, Virtual Environment

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    Generative AI and its Impact on Cybersecurity

    Skills you'll gain: MITRE ATT&CK Framework, AI Security, Cyber Threat Intelligence, Cyber Security Strategy, Cybersecurity, Threat Modeling, Threat Detection, Responsible AI, Artificial Intelligence, Anomaly Detection, Data Ethics, Innovation

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Advanced Tokenization and Sentiment Analysis

    Skills you'll gain: Natural Language Processing, Data Ethics, Responsible AI, Text Mining, Large Language Modeling, Model Evaluation, Embeddings, Data Preprocessing, Transfer Learning, Artificial Intelligence and Machine Learning (AI/ML), Time Series Analysis and Forecasting, Data Analysis, Unstructured Data, Data Cleansing, Data Processing, Classification Algorithms, Deep Learning, Machine Learning Methods, Unified Modeling Language, Machine Learning Algorithms

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    دمج التطبيقات في لوحة معلومات هووتسويت

    Skills you'll gain: Social Media Management, Social Media, Social Media Content, Social Media Marketing, Facebook, Social Media Campaigns, Dashboard, Account Management, User Accounts, Scheduling

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Freelance Video Editing: Build Strong Client Relationships

    Skills you'll gain: Constructive Feedback, Sales Presentation, Client Services, Rapport Building, Video Editing, Active Listening, Customer Relationship Building, Expectation Management, Relationship Management, Video Production, Professional Networking, Organizational Skills

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Job Shop Scheduling Using MILP Optimization on RStudio

    Skills you'll gain: R Programming, Analysis, Mathematical Software, Data Analysis

    Intermediate · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Connected Sheets: Qwik Start

    Skills you'll gain: Google Sheets, Pivot Tables And Charts, Big Data, Data Analysis, Excel Formulas, Data Import/Export, Data Visualization, Real Time Data, Network Analysis, SQL

    Beginner · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Hands-On Python Challenge: TrendWave Media

    Skills you'll gain: Data Visualization, Data Storytelling, Technical Documentation, Software Documentation, Data Science, Version Control, Data Analysis, Data Processing, Data Cleansing, Analytical Skills, Data Wrangling, Analytics, Project Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidades Anáhuac

    Visualización de datos efectiva

    Skills you'll gain: Interactive Data Visualization, Data Storytelling, Data Visualization, Data Presentation, Infographics, Data Visualization Software, Statistical Visualization, Data Analysis, Technical Communication, Information Architecture, Storytelling, Multimedia, Design Elements And Principles, User Centered Design

    Beginner · Course · 1 - 3 Months

  • M

    Meta

    Building Generative AI Apps with Llama

    Skills you'll gain: Prompt Engineering, Large Language Modeling, LLM Application, Application Programming Interface (API), Development Environment, Persona (User Experience), User Interface (UI), Authentications, User Interface (UI) Design

    Advanced · Professional Certificate · 1 - 4 Weeks

1…361362363…386

In summary, here are 10 of our most popular marketing analytics courses

  • Amazon Redshift: Introducción al Almacenamiento de Datos: Coursera
  • Introduction to Controlled Generation with the Gemini API: Google Cloud
  • H2O Driverless AI Starter Course: H2O.ai
  • Generative AI and its Impact on Cybersecurity: Packt
  • Advanced Tokenization and Sentiment Analysis: Edureka
  • دمج التطبيقات في لوحة معلومات هووتسويت: Coursera
  • Freelance Video Editing: Build Strong Client Relationships: Skillshare
  • Job Shop Scheduling Using MILP Optimization on RStudio: Coursera
  • Connected Sheets: Qwik Start: Google Cloud
  • Hands-On Python Challenge: TrendWave Media: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok