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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


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    Y

    Yale University

    Narrative Economics

    Skills you'll gain: Behavioral Economics, Storytelling, Data Storytelling, Economics, Economic Development, Financial Forecasting, Forecasting, Socioeconomics, Social Studies, Consumer Behaviour, Analysis, Complex Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    874 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Marketing in a Digital World

    Skills you'll gain: Digital Marketing, Marketing, Marketing Planning, Marketing Strategies, MarTech, Digital Transformation, Digital Advertising, E-Commerce, Consumer Behaviour, Product Development, Product Promotion, Innovation, Customer Engagement

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    Y

    Yale University

    The Science of Well-Being

    Skills you'll gain: Growth Mindedness, Health And Wellness Coaching, Behavioral Health, Positive Behavior Support, Goal Setting, Resilience, Cognitive Behavioral Therapy, Psychology, Social Skills, Mindfulness

    4.9
    Rating, 4.9 out of 5 stars
    ·
    40K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
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    P

    Packt

    AI for Business: ChatGPT for Brand Storytelling

    Skills you'll gain: Brand Strategy, Storytelling, Branding, Prompt Engineering, ChatGPT, Brand Awareness, Cross-Channel Marketing, Content Creation, AI Personalization, Consumer Behaviour, Email Marketing

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    SEO Foundations: Analyze, Optimize & Grow

    Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Keyword Research, Digital Marketing, Marketing Effectiveness, Advertising, Brand Strategy, Market Analysis, Goal Setting

    Mixed · Course · 1 - 4 Weeks

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    S

    Stanford University

    Game Theory

    Skills you'll gain: Game Theory, Strategic Decision-Making, Mathematical Modeling, Graph Theory, Bayesian Statistics, Behavioral Economics, Probability, Economics, Problem Solving, Algorithms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.9K reviews

    Beginner · Course · 1 - 3 Months

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    Y

    Yale University

    Financial Markets

    Skills you'll gain: Investment Banking, Risk Management, Financial Market, Financial Regulation, Financial Services, Finance, Business Risk Management, Securities (Finance), Financial Policy, Enterprise Risk Management (ERM), Capital Markets, Behavioral Economics, Banking, Corporate Finance, Governance, Investments, Insurance, Underwriting, Derivatives, Market Dynamics

    4.8
    Rating, 4.8 out of 5 stars
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    32K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
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    U

    Universidad de Palermo

    Marketing y diseño de experiencias

    Skills you'll gain: Value Propositions, Price Negotiation, Consumer Behaviour, Communication

    Beginner · Course · 1 - 4 Weeks

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    U

    Università Bocconi

    Management of Fashion and Luxury Companies

    Skills you'll gain: Annual Reports, Retail Store Operations, Brand Management, Case Studies, Global Marketing, Brand Strategy, Communication Strategies, Marketing Management, Business Modeling, Business Strategy, New Business Development, E-Commerce, Consumer Behaviour, Market Trend, Product Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM DevOps and Software Engineering

    Skills you'll gain: Cloud Deployment, CI/CD, Software Development Life Cycle, Open Web Application Security Project (OWASP), Continuous Integration, Istio, Linux Commands, Software Architecture, Agile Software Development, Cloud Computing Architecture, Application Deployment, Test Driven Development (TDD), Kubernetes, Restful API, Git (Version Control System), DevOps, Grafana, Software Engineering, Data Import/Export, Application Development

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    64K reviews

    Beginner · Professional Certificate · 3 - 6 Months

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    E

    Erasmus University Rotterdam

    Introduction to Economic Theories

    Skills you'll gain: Consumer Behaviour, Market Dynamics, Financial Market, Economics, Market Analysis, Tax, Economics, Policy, and Social Studies, Public Policies, Environmental Issue, Socioeconomics, Sustainable Development, Supply And Demand, Behavioral Economics, Decision Making

    4.5
    Rating, 4.5 out of 5 stars
    ·
    376 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing Analytics in Theory

    Skills you'll gain: Marketing Analytics, Web Analytics, Marketing Effectiveness, Digital Marketing, Marketing Strategies, Analytics, Marketing, Consumer Behaviour, Data Analysis, Data Visualization Software, Data Collection, Data Visualization, Regulatory Compliance

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    4.8K reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular consumer behavior courses

  • Narrative Economics: Yale University
  • Marketing in a Digital World: University of Illinois Urbana-Champaign
  • The Science of Well-Being: Yale University
  • AI for Business: ChatGPT for Brand Storytelling: Packt
  • SEO Foundations: Analyze, Optimize & Grow: EDUCBA
  • Game Theory: Stanford University
  • Financial Markets: Yale University
  • Marketing y diseño de experiencias: Universidad de Palermo
  • Management of Fashion and Luxury Companies: Università Bocconi
  • IBM DevOps and Software Engineering: IBM

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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