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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Content, Advertising & Social IMC

    Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Social Media, Social Media Strategy, Earned Media, Owned Media, Paid media, Facebook, Media Strategy, Content Creation, Drive Engagement, Advertising, Digital Advertising, Global Marketing, Marketing Strategies, Key Performance Indicators (KPIs), Customer Engagement, A/B Testing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Amsterdam

    Media ethics & governance

    Skills you'll gain: Ethical Standards And Conduct, Media and Communications, Business Ethics, Research, Governance, Journalism, Data Ethics, Advertising, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    588 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The University of Notre Dame

    Ethical Leadership

    Skills you'll gain: Active Listening, Workplace inclusivity, Data Ethics, Negotiation, Leadership Development, Business Ethics, Conflict Management, Change Management, Diversity and Inclusion, Social Justice, Communication Strategies, Leadership, Strategic Leadership, Business Communication, Personal Integrity, Organizational Leadership, Analytical Skills, Market Dynamics, Responsible AI, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    193 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidade Estadual de Campinas

    Cosmetologia em prol do envelhecimento com saúde e beleza

    Skills you'll gain: Patient Evaluation, Product Testing, Personal Care, Laboratory Research, Biology, Pharmacology, Chemistry, Health Care Procedure and Regulation, Physiology, Safety Standards, Biochemistry, Clinical Assessment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    236 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Snowflake

    Snowflake Data Engineering

    Skills you'll gain: Data Engineering, Data Pipelines, Database Management, Data Manipulation, Databases, Data Transformation, Extract, Transform, Load, Data Warehousing, Change Control, DevOps, Cloud Development, SQL, Data Integration, CI/CD, Application Development, Artificial Intelligence and Machine Learning (AI/ML), Role-Based Access Control (RBAC), Software Development Tools, Stored Procedure, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    300 reviews

    Beginner · Professional Certificate · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Smarter Content and Communications with Microsoft Copilot

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Editing, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Content Marketing, Content Strategy, Generative AI, Marketing Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    179 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    E-Marketing

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Search Engine Optimization, Key Performance Indicators (KPIs), Target Audience, Keyword Research, Social Media Strategy, Digital Advertising, Marketing Effectiveness, Customer experience strategy (CX), Customer Acquisition Management, Marketing Strategy and Techniques, Customer Engagement, A/B Testing, Web Analytics, Social Media

    4.7
    Rating, 4.7 out of 5 stars
    ·
    407 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    What is Corruption: Anti-Corruption and Compliance

    Skills you'll gain: Compliance Management, Law, Regulation, and Compliance, Legal Risk, Business Ethics, Internal Controls, Risk Analysis, Risk Mitigation, Ethical Standards And Conduct, Risk Management, Due Diligence, Employee Training, International Relations, Operations Management, Strategic Planning, Case Studies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    676 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Account Executives

    Skills you'll gain: Responsible AI, Account Management, Generative AI Agents, Data Ethics, Sales Enablement, Proposal Development, General Sales Practices, Market Analysis, Market Trend, Workflow Management, Prompt Engineering, Innovation, Business Communication, Customer Relationship Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Zurich

    Teaching Science at University

    Skills you'll gain: Laboratory Experience, Teaching, Instructional Strategies, Experimentation, Education and Training, Pedagogy, Lecturing, Student Engagement, Research Design, Drive Engagement, Course Development, Scientific Methods, Simulations, Model Evaluation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    194 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of New Mexico

    Administración Estratégica y Emprendedora

    Skills you'll gain: Business Management, Business, Business Metrics, Business Strategy, Strategic Thinking, Organizational Strategy, Performance Measurement, Resource Management, Strategic Leadership, Competitive Analysis, Entrepreneurship, Market Dynamics, Innovation, Market Trend, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Korea Advanced Institute of Science and Technology(KAIST)

    Electrodynamics

    Skills you'll gain: electromagnetics, Electrical Engineering, Electrical Systems, Differential Equations, Physics, Materials science, Engineering Analysis, Applied Mathematics, Electronic Components, Advanced Mathematics, Scientific Visualization, Visualization (Computer Graphics), Engineering Calculations, Mechanics, Energy and Utilities, Electronics, Mathematical Modeling, Calculus

    4.7
    Rating, 4.7 out of 5 stars
    ·
    958 reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular market research courses

  • Content, Advertising & Social IMC: Northwestern University
  • Media ethics & governance: University of Amsterdam
  • Ethical Leadership: The University of Notre Dame
  • Cosmetologia em prol do envelhecimento com saúde e beleza: Universidade Estadual de Campinas
  • Snowflake Data Engineering: Snowflake
  • Smarter Content and Communications with Microsoft Copilot: Microsoft
  • E-Marketing: University of California, Irvine
  • What is Corruption: Anti-Corruption and Compliance: University of Pennsylvania
  • GenAI for Account Executives: Coursera
  • Teaching Science at University: University of Zurich

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Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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