• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Getting Started with Pinterest

    Skills you'll gain: Pinterest, Professional Networking, Organizational Skills, User Accounts, Content Development and Management, Social Media, Collaboration, Project Portfolio Management, Driving engagement, Resourcefulness, Research

    4.4
    Rating, 4.4 out of 5 stars
    ·
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Tableau Trading Dashboard

    Skills you'll gain: Tableau Software, Business Intelligence, Dashboard, Technical Analysis, Market Data, Investment Banking, Tree Maps, Interactive Data Visualization, Data Visualization Software, Market Analysis, Data Analysis, SQL

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidades Anáhuac

    Fundamentos de Administración Estratégica

    Skills you'll gain: Organizational Strategy, Business Strategy, Strategic Decision-Making, Business Planning, Plan Execution, Performance Measurement, Business Management, Competitive Analysis, Leadership, Market Opportunities, Market Analysis

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Advanced Data Analysis and Visualization with Pandas

    Skills you'll gain: Matplotlib, Pandas (Python Package), Data Import/Export, Data Visualization Software, Data Visualization, Microsoft Excel, NumPy, Time Series Analysis and Forecasting, Data Analysis, Data Manipulation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    16 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Multi-Event Facility Enterprises & Management

    Skills you'll gain: Facility Management, Event Management, Legal Risk, Contract Management, Facility Operations, Hospitality and Food Services, Event Planning, Data-Driven Decision-Making, Community Outreach, Event Marketing, Relationship Management, Data Management, Customer Engagement, Operations Management, Promotional Strategies, Risk Management, Business Analysis, Safety and Security, Business Strategy, Budgeting

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Bigtable: Qwik Start - Command Line

    Skills you'll gain: Google Cloud Platform, NoSQL, Big Data, Database Administration, Databases, Data Manipulation, Command-Line Interface, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Modeling Data in Power BI

    Skills you'll gain: Star Schema, Data Analysis Expressions (DAX), Power BI, Data Modeling, Database Design, Performance Tuning, Data Integration, Data Analysis, Data Transformation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Freelance Editing: Launch & Build Your Video Editing Career

    Skills you'll gain: Video Editing, Client Services, Self-Motivation, Post-Production, Price Negotiation, Customer Relationship Building, Video Production, Entrepreneurship, Goal Setting, Business Systems, Professional Networking, Adaptability

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Board Infinity

    Data Visualization with Tableau

    Skills you'll gain: Data Visualization Software, Dashboard, Data Visualization, Interactive Data Visualization, Data Transformation, Tableau Software, Data Storytelling, Data Manipulation, Exploratory Data Analysis, Heat Maps, Scatter Plots, Data Analysis, Forecasting, Geospatial Mapping

    3.8
    Rating, 3.8 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Salesforce Experience (Community) Cloud Consultant Training

    Skills you'll gain: Salesforce, Data Sharing, Authentications, Web Analytics, Single Sign-On (SSO), User Accounts, Data Access, Drive Engagement, Cloud Development, Customer experience improvement, Dashboard, Role-Based Access Control (RBAC), Registration, Content Management

    Advanced · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Codio

    Select Topics in Python: Natural Language Processing

    Skills you'll gain: Text Mining, Large Language Modeling, Natural Language Processing, Data Processing, LLM Application, Python Programming

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Modeling and Predicting Climate Anomalies

    Skills you'll gain: Statistical Analysis, Matplotlib, Regression Analysis, Statistical Modeling, Dimensionality Reduction, Unsupervised Learning, Applied Machine Learning, Statistical Machine Learning, Machine Learning, Data Science, Environmental Policy, Data Analysis, Energy and Utilities, Data Visualization, Pandas (Python Package), Supervised Learning, Climate Change Mitigation, Anomaly Detection, Environment, Public Policies

    4.2
    Rating, 4.2 out of 5 stars
    ·
    8 reviews

    Intermediate · Specialization · 1 - 3 Months

1…284285286…388

In summary, here are 10 of our most popular marketing analytics courses

  • Getting Started with Pinterest: Coursera
  • Tableau Trading Dashboard: Corporate Finance Institute
  • Fundamentos de Administración Estratégica: Universidades Anáhuac
  • Advanced Data Analysis and Visualization with Pandas: Packt
  • Multi-Event Facility Enterprises & Management: The State University of New York
  • Bigtable: Qwik Start - Command Line: Google Cloud
  • Modeling Data in Power BI: Microsoft
  • Freelance Editing: Launch & Build Your Video Editing Career: Skillshare
  • Data Visualization with Tableau: Board Infinity
  • Salesforce Experience (Community) Cloud Consultant Training: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok