Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Model Evaluation, Scikit Learn (Machine Learning Library), Regression Analysis, Performance Tuning, Applied Machine Learning, Machine Learning Methods, Machine Learning, Bayesian Statistics, Data Analysis
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Apache Kafka, Real Time Data, Data Pipelines, Data Processing, Operational Databases, System Monitoring, Scalability, Performance Tuning, Configuration Management
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Sales Strategy, Sales, Customer Analysis, AI Personalization, Regression Analysis, Product Knowledge, Data Analysis, Predictive Analytics, Statistical Analysis, Business Metrics, Machine Learning Methods, Machine Learning, Classification Algorithms
Beginner · Course · 1 - 4 Weeks

University of Glasgow
Skills you'll gain: Data-Driven Decision-Making, Agile Methodology, Strategic Leadership, Business Leadership, Business Transformation, Analytics, Data Analysis, Leadership, Leadership Development, Organizational Leadership, Leadership and Management, Team Leadership, Cross-Functional Collaboration, Complex Problem Solving
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, ChatGPT, No-Code Development, OpenAI, LLM Application, Generative AI, Microsoft Power Platform, Email Automation, Application Development, Microsoft Power Automate/Flow, Serverless Computing, Microsoft Azure, Microsoft Outlook, Email Marketing
Intermediate · Course · 3 - 6 Months

Skills you'll gain: Keyword Research, Social Media Marketing, Social Media, Social Media Strategy, Regional Sales, Market Trend, Trend Analysis
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Social Media Content, Social Media, Social Media Marketing, Marketing Materials, Advertising Campaigns, Promotional Materials, Graphic Design
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Real Time Data, Digital Transformation, Looker (Software), Business Intelligence, Data Transformation, Data Strategy, Business Intelligence Software, Google Cloud Platform, Big Data, Analytics, Data Storage, Data Storage Technologies, Data Pipelines, Dataflow, Data Management, Cloud Solutions
Beginner · Course · 1 - 3 Months

Alibaba Cloud Academy
Skills you'll gain: Data Visualization Software, Big Data, Apache Hadoop, Apache Spark, Apache Hive, Distributed Computing, Data Processing, Data Warehousing, Data Integration, Cloud Security, Cloud Technologies, Artificial Intelligence and Machine Learning (AI/ML), SQL
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Wireframing, Persona (User Experience), User Experience Design, User Centered Design, Usability, User Research, Design Research, Prototyping, Miro AI, User Flows, Mockups, Ideation
Intermediate · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Correlation Analysis, Statistical Visualization, Descriptive Statistics, Statistical Analysis, Data Analysis, Box Plots, R (Software), Systems Of Measurement, Data Quality, Run Chart, Scatter Plots, Regression Analysis, Statistical Methods, Verification And Validation, Statistical Hypothesis Testing
Intermediate · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Peer Review, Data Literacy, Research, Quantitative Research, Report Writing, Analytical Skills, Data Analysis, Research Methodologies, Statistical Analysis
Intermediate · Course · 1 - 4 Weeks