Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Email Marketing, Campaign Management, Personalized Service, Marketing Materials, Content Creation, Branding
Beginner · Guided Project · Less Than 2 Hours

Packt
Skills you'll gain: Selling Techniques, Consultative Selling, Value Propositions, Business Strategies, Marketing Strategies, Thought Leadership, Branding, Client Services, Innovation, Target Audience, Intellectual Property, Communication, Content Creation
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: TikTok, Drive Engagement, Social Media Management, Customer Engagement, Social Media Strategy, Social Media, Social Media Marketing, Community Development, Content Strategy
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Social Media Content, Content Strategy, Social Media Marketing, Brand Marketing, Business Planning, Social Media Strategy, Content Creation, Brand Management, Target Audience
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Computer Systems, Informatics, Data Processing, Data Sharing, Computing Platforms, Bioinformatics, Data Storage, Computer Literacy, Computer Hardware, Big Data, Capacity Management, Data Centers, Computer Security Awareness Training, Cloud Computing, Oncology
Beginner · Course · 1 - 3 Months

Skills you'll gain: Social Media Content, Social Media Strategy, Social Media Management, Social Media, Content Creation, Social Media Marketing, Instagram, Scheduling, Facebook, Pinterest, LinkedIn, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Manipulation, Data Pipelines, Data Transformation, Data Quality, Data Cleansing, Data Preprocessing, Data Import/Export, Extract, Transform, Load, Exploratory Data Analysis, Big Data, Google Analytics
Intermediate · Project · Less Than 2 Hours

Politecnico di Milano
Skills you'll gain: Data Strategy, Data Ethics, Customer Data Management, Market Opportunities, Data Governance, Data Management, Data-Driven Decision-Making, Big Data, Customer Insights, Personally Identifiable Information, Advertising, Strategic Thinking, Business Transformation, Business Ethics, User Research, Innovation
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Retrieval-Augmented Generation, Gemini, Embeddings, Generative AI, Predictive Modeling, Vector Databases, Big Data, Data Analysis, Exploratory Data Analysis, Artificial Intelligence and Machine Learning (AI/ML), AI Enablement, SQL, Python Programming, Data Preprocessing, Customer Relationship Management, Google Cloud Platform, Data Visualization Software, Machine Learning
Beginner · Specialization · 1 - 4 Weeks

Skills you'll gain: Pinterest, Product Promotion, Advertising, Marketing Materials, Product Knowledge, Merchandise Displays, E-Commerce, Content Creation, Social Media Marketing, Social Media
Beginner · Guided Project · Less Than 2 Hours

University of Leeds
Skills you'll gain: Exploratory Data Analysis, Data Cleansing, Statistical Modeling, Data Visualization, Statistics, R (Software), Data Analysis, Statistical Inference, Descriptive Statistics, Box Plots, Data Visualization Software, Histogram, Probability, Simulations
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Transportation Operations, Business Planning, Market Analysis, Process Design, Supplier Management, Cost Management
Mixed · Course · 1 - 4 Weeks