Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Data Manipulation, Data Access, Database Development, Data Store, Google Cloud Platform, Transaction Processing, Google Analytics, SQL
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Data Governance, Digital Transformation, Real Time Data, Looker (Software), Data Strategy, Google Cloud Platform, Dataflow, Data Storage, Data Management, Cloud Storage, Data Transformation, Data Warehousing, Big Data, Business Intelligence, Analytics, Data Quality, Data Access, Data-Driven Decision-Making
Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Social Network Analysis, Network Analysis, Data Analysis, Exploratory Data Analysis, Analytics, Statistical Analysis, Social Sciences, Behavioral Economics, Research, Data Collection, Sociology, Data Transformation, Persuasive Communication, Application Programming Interface (API), Media and Communications, Substance Abuse, Psychology
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Graphic and Visual Design, Content Creation, Graphic Design, Social Media Marketing, Advertising
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Pinterest, Advertising Campaigns, Advertising, Online Advertising, Paid media, Digital Advertising, Marketing, Social Media
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Microsoft Power Platform, Hypertext Markup Language (HTML), No-Code Development, Microsoft 365, UI Components, Development Environment, Web Content, Web Design and Development, Web Design, Content Management
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Data Lakes, Data Warehousing, Data Infrastructure, Data Architecture, Cloud Engineering, Cloud Storage, Google Cloud Platform, Data Pipelines, Data Integration, Big Data, Relational Databases, SQL, Scalability
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Video Editing, Client Services, Self-Motivation, Post-Production, Price Negotiation, Customer Relationship Building, Video Production, Entrepreneurship, Goal Setting, Business Systems, Professional Networking, Adaptability
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Apache Kafka, Real Time Data, Data Pipelines, Data Processing, Operational Databases, System Monitoring, Scalability, Performance Tuning, Configuration Management
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Data Manipulation, Tidyverse (R Package), Data Wrangling, Data Analysis, R Programming, Exploratory Data Analysis, Statistical Analysis
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Logo Design, Adobe Illustrator, Presentations, Typography, Graphic Design, Animations, Adobe After Effects, Motion Graphics, Adobe Creative Cloud, Branding, Brand Strategy, Marketing Design, System Configuration, Brainstorming, Intellectual Property, Design Software, Knowledge of Apple Hardware, Creative Design, Strategic Thinking, Legal Risk
Beginner · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Matplotlib, Statistical Visualization, Seaborn, Data Visualization, Exploratory Data Analysis, Data Presentation, Plot (Graphics), Data Visualization Software, Descriptive Statistics, Data Storytelling, Pandas (Python Package), Statistical Methods, Data Analysis, Statistics, Statistical Analysis, Data Manipulation, Box Plots, Scatter Plots, Correlation Analysis, Python Programming
Intermediate · Course · 1 - 4 Weeks