• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    PyMongo Case Study - Aggregating Customer Data of a Bank

    Skills you'll gain: Data Transformation, Customer Analysis, Data Analysis, Customer Data Management, MongoDB, Data Processing, Data Validation, Financial Data, Data Import/Export, Data Pipelines, Data Integration, Development Environment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    30 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    W

    Whizlabs

    Exam Prep DP-100: Microsoft Azure Data Scientist Associate

    Skills you'll gain: Model Deployment, Responsible AI, Statistical Modeling, Microsoft Azure, MLOps (Machine Learning Operations), Statistical Methods, Prompt Engineering, Data Science, Cloud Deployment, Retrieval-Augmented Generation, Artificial Intelligence and Machine Learning (AI/ML), Cloud Management, Model Evaluation, Data Management, AI Workflows, Azure Synapse Analytics, Cloud Computing, Data Pipelines, Continuous Monitoring, Machine Learning

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    t-Tests of Hypotheses About Means

    Skills you'll gain: Sample Size Determination, Statistical Hypothesis Testing, Statistical Methods, Quantitative Research, Statistical Analysis, Probability & Statistics, Statistical Inference, Statistics, Data Analysis, Regression Analysis, Research Design, Research, Psychology

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Business Model & Product Pitch

    Skills you'll gain: Entrepreneurship, Growth Strategies, Business Planning, Financial Modeling, Cost Accounting, Product Development, New Product Development, Business Strategies, Business Development, Value Propositions, Investments, Presentations, Business Metrics, Customer Acquisition Management, Fundraising

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    Learn Tableau by Working on Exciting Dashboards

    Skills you'll gain: Data Storytelling, Tableau Software, Dashboard, Interactive Data Visualization, Data Visualization Software, Data Analysis, Sales Strategy, Key Performance Indicators (KPIs), Trend Analysis, Performance Analysis, Investment Management, Financial Data

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    Northeastern University

    Practical Engineering Data Mining: Techniques and Uses

    Skills you'll gain: Data Mining, Exploratory Data Analysis, Model Evaluation, Dimensionality Reduction, Data Preprocessing, Data Cleansing, Data Transformation, Data-Driven Decision-Making, Predictive Analytics, Forecasting, Big Data, Data Analysis, Applied Machine Learning, Statistical Analysis, Classification Algorithms, Data Visualization Software, Unsupervised Learning, Regression Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Household Surveys for Program Evaluation in LMICs

    Skills you'll gain: Surveys, Survey Creation, Sampling (Statistics), Program Evaluation, Data Management, Data Collection, Data Analysis, Data Cleansing, Quantitative Research, Data Quality, Research Design, Sample Size Determination, Data Ethics

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    N

    Northeastern University

    Data Warehousing and Integration Part 2

    Skills you'll gain: Data Governance, Extract, Transform, Load, Data Warehousing, Data Integration, DevOps, Data Pipelines, CI/CD, Data Architecture, Infrastructure as Code (IaC), Data Quality, Amazon Redshift, Cloud Computing, Database Architecture and Administration, Cloud Computing Architecture, Analytics, Data Transformation, Amazon S3, Scalability

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    GenAI for IT Project Managers

    Skills you'll gain: IT Management, Project Risk Management, Risk Management, AI Product Strategy, Project Management, Internal Communications, Data Ethics, Generative AI, Case Studies, Innovation, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Data Understanding and Data Visualization with Python

    Skills you'll gain: Data Visualization, Matplotlib, Scientific Visualization, Data Storytelling, Pivot Tables And Charts, Data Visualization Software, Data Analysis, Data Structures, Heat Maps, Data Manipulation, Pandas (Python Package), NumPy, Data Transformation, Data Preprocessing, Exploratory Data Analysis, Data Cleansing, Data Mapping, Data Import/Export, Python Programming, Scripting

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free
    Free
    D

    DeepLearning.AI

    Retrieval Optimization: Tokenization to Vector Quantization

    Skills you'll gain: Embeddings, Retrieval-Augmented Generation, Vector Databases, Text Mining, Large Language Modeling, Performance Tuning

    Beginner · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Innovating with Google Cloud Artificial Intelligence - 日本語版

    Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Google Cloud Platform, Responsible AI, Data Quality, Cloud API, Big Data, Applied Machine Learning, Business Intelligence, Model Deployment, Natural Language Processing, Predictive Analytics

    Beginner · Course · 1 - 4 Weeks

1…331332333…386

In summary, here are 10 of our most popular marketing analytics courses

  • PyMongo Case Study - Aggregating Customer Data of a Bank: EDUCBA
  • Exam Prep DP-100: Microsoft Azure Data Scientist Associate: Whizlabs
  • t-Tests of Hypotheses About Means: American Psychological Association
  • Business Model & Product Pitch: University of Minnesota
  • Learn Tableau by Working on Exciting Dashboards: Packt
  • Practical Engineering Data Mining: Techniques and Uses: Northeastern University
  • Household Surveys for Program Evaluation in LMICs: Johns Hopkins University
  • Data Warehousing and Integration Part 2: Northeastern University
  • GenAI for IT Project Managers: Coursera
  • Data Understanding and Data Visualization with Python: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok