• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Kodlayıcı-Kod Çözücü Mimarisi

    Skills you'll gain: Keras (Neural Network Library), Tensorflow, Recurrent Neural Networks (RNNs), Natural Language Processing, Applied Machine Learning, Deep Learning, Text Mining

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Sentiment Analysis with RNNs in Keras

    Skills you'll gain: Keras (Neural Network Library), Recurrent Neural Networks (RNNs), Model Evaluation, Natural Language Processing, Text Mining, Data Preprocessing, Deep Learning, Tensorflow, Google Cloud Platform, Matplotlib

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Boost Productivity with Gemini in BigQuery - Español

    Skills you'll gain: Google Gemini, Exploratory Data Analysis, Data Processing, Data Manipulation, Data Cleansing, Big Data, Google Cloud Platform, Generative AI Agents, Debugging, SQL

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    データ アナリストのための BigQuery

    Skills you'll gain: Looker (Software), Big Data, Data Visualization Software, Extract, Transform, Load, Data Transformation, Data Integration, Data Pipelines, Data Warehousing, SQL, Data Analysis, Google Sheets, Data Cleansing, Data Import/Export, Google Cloud Platform

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Responsible AI for Developers: Fairness & Bias - 한국어

    Skills you'll gain: Responsible AI, Data Ethics, Google Cloud Platform, Artificial Intelligence, Open Source Technology, Machine Learning, Model Evaluation, Data Analysis

    Intermediate · Course · 1 - 3 Months

  • S

    S.P. Jain Institute of Management and Research

    Post Graduate Diploma in Management Online

    Skills you'll gain: Mergers & Acquisitions, Search Engine Marketing, Working Capital, Competitive Analysis, Operations Management, Business Valuation, Manufacturing Operations, Design Thinking, Large Language Modeling, Business Strategy, Supply Chain Management, Digital Transformation, Persuasive Communication, Consumer Behaviour, Team Management, Technical Consulting, Organizational Change, Change Management, Promotional Strategies, Financial Statement Analysis

    Earn a degree

    Degree · 1 - 4 Years

  • P

    Pontificia Universidad Católica de Chile

    Diplomado en Analítica de los Negocios

    Skills you'll gain: Descriptive Analytics, Business Analytics, Model Evaluation, Logistic Regression, Data Mining, Dimensionality Reduction, Plot (Graphics), Predictive Analytics, Data Analysis, R Programming, Statistical Modeling, Big Data, Visualization (Computer Graphics), Predictive Modeling, Data Modeling, Analytics, Data-Driven Decision-Making, Data Visualization Software, Statistical Visualization, Analytical Skills

    Credit offered

    Mastertrack · 6 - 12 Months

  • H

    HEC Paris

    Innovation Management and Entrepreneurship University Certificate

    Skills you'll gain: New Product Development, Social Media Strategy, Product Development, Business Strategy, Supplier Relationship Management, Ideation, Entrepreneurship, Social Media Marketing, Social Impact, Stakeholder Engagement, Social Media, Innovation, Strategic Sourcing, Decision Making, Content Marketing, Process Analysis, Project Controls, Business Operations, Business Planning, Competitive Analysis

    University Certificate · 6 - 12 Months

  • U

    Universidad de Palermo

    Maestría en Dirección de Empresas (MBA)

    Skills you'll gain: Business Modeling, Key Performance Indicators (KPIs), Data Storytelling, Selling Techniques, Human Resource Strategy, Business Planning, Portfolio Management, Strategic Marketing, Business Analytics, Digital Transformation, Entrepreneurial Finance, Market Dynamics, Business Ethics, Enterprise Resource Planning, B2B Sales, Marketing Planning, Equities, Financial Management, Teamwork, Consumer Behaviour

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of London

    Bachelor of Science in Business Administration

    Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity

    Earn a degree

    Degree · 1 - 4 Years

  • G

    Google Cloud

    Responsible AI for Developers: Interpretability & Transparency - Polski

    Skills you'll gain: Responsible AI, Data Analysis, Data Preprocessing, Artificial Intelligence, Exploratory Data Analysis, Model Evaluation, Machine Learning, Technical Documentation, Data Validation

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Introduction to AI and Machine Learning on GC - 한국어

    Skills you'll gain: Generative AI, Google Cloud Platform, Cloud Infrastructure, MLOps (Machine Learning Operations), Big Data, Artificial Intelligence and Machine Learning (AI/ML), Tensorflow, AI Workflows, Machine Learning, Model Deployment, Model Evaluation, Natural Language Processing

    Beginner · Course · 1 - 3 Months

1…379380381…384

In summary, here are 10 of our most popular marketing analytics courses

  • Kodlayıcı-Kod Çözücü Mimarisi: Google Cloud
  • Sentiment Analysis with RNNs in Keras: EDUCBA
  • Boost Productivity with Gemini in BigQuery - Español: Google Cloud
  • データ アナリストのための BigQuery: Google Cloud
  • Responsible AI for Developers: Fairness & Bias - 한국어: Google Cloud
  • Post Graduate Diploma in Management Online: S.P. Jain Institute of Management and Research
  • Diplomado en Analítica de los Negocios: Pontificia Universidad Católica de Chile
  • Innovation Management and Entrepreneurship University Certificate: HEC Paris
  • Maestría en Dirección de Empresas (MBA): Universidad de Palermo
  • Bachelor of Science in Business Administration: University of London

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok