• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    People & Soft Skills: Essential for Professional Success

    Skills you'll gain: Active Listening, Problem Solving, Presentations, Collaboration, Critical Thinking and Problem Solving, Root Cause Analysis, Interpersonal Communications, Conflict Management, Constructive Feedback, Communication, Social Skills, Virtual Teams, Collaborative Software, Teamwork, Public Speaking, Persuasive Communication, Professional Development, Professionalism, Workflow Management, Accountability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.5K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The University of North Carolina at Chapel Hill

    Positive Psychology

    Skills you'll gain: Positivity, Optimism, Resilience, Compassion, Personal Development, Emotional Intelligence, Adaptability, Relationship Building, Creativity, Mindfulness, Community Health

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Generative AI for Business Consultants

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, Data Ethics, Management Consulting, Artificial Intelligence, Business Consulting, Consulting, ChatGPT, Technical Consulting, AI Enablement, Microsoft Copilot, Quality Assurance, Market Research, Large Language Modeling, Automation, Technical Communication, Ethical Standards And Conduct, Critical Thinking, Problem Solving

    4.6
    Rating, 4.6 out of 5 stars
    ·
    195 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Keller Williams

    Keller Williams Real Estate Agent

    Skills you'll gain: Lead Generation, Administrative Support, Real Estate, Office Management, Real Estate Sales, Value Propositions, Property and Real Estate, Sales Process, Customer Relationship Building, Database Management, Customer Acquisition Management, Sales Management, Client Services, Real Estate Transactions, Organizational Skills, Sales Prospecting, Sales Presentation, Contract Negotiation, Interpersonal Communications, Goal Setting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    191 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    P

    Packt

    Practical Generative AI with ChatGPT

    Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, OpenAI, Multimodal Prompts, OpenAI API, LLM Application, AI Product Strategy, Productivity Software, Creative Design, Marketing Strategy and Techniques, Responsible AI, A/B Testing, Time Management

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Search Engine Optimization Course

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Web Analytics, Google Analytics, Digital Marketing, Content Strategy, Web Content, Content Creation, User Experience, Competitive Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    Y

    Yale University

    Introduction to Medical Software

    Skills you'll gain: Clinical Trials, Software Development Life Cycle, Medical Devices, Systems Development, Usability, Medical Privacy, Regulatory Affairs, Verification And Validation, Human Factors, Regulatory Requirements, Quality Management Systems, Risk Management, Medical Management, User Interface (UI), Software Design, Healthcare Project Management, Software Testing, Entrepreneurship, Artificial Intelligence and Machine Learning (AI/ML), User Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    281 reviews

    Intermediate · Course · 3 - 6 Months

  • Status: Preview
    Preview
    I

    IE Business School

    Foundations of Strategy

    Skills you'll gain: Competitive Analysis, Business Strategy, Economics, Market Dynamics, Business Economics, Strategic Thinking, Market Analysis, Strategic Planning, Strategic Marketing, Resource Management, Business Process

    4.8
    Rating, 4.8 out of 5 stars
    ·
    205 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Asking Great Sales Questions

    Skills you'll gain: Sales Development, General Sales Practices, Phone Sales, Verbal Communication Skills, Communication, Communication Strategies, Marketing Psychology, Drive Engagement, Customer Engagement

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    L

    LearnQuest

    Foundations of Sales Psychology and Buyer Behavior

    Skills you'll gain: Consultative Selling, Communication, Consumer Behaviour, Trustworthiness, Marketing Psychology, Solution Selling, Sales Presentation, Persuasive Communication, Sales, Sales Strategy, Needs Assessment, Customer Relationship Building, Rapport Building, Influencing, Customer Insights, Storytelling, Empathy, Target Audience, Cultural Sensitivity

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Mathematics for Machine Learning

    Skills you'll gain: Linear Algebra, Dimensionality Reduction, NumPy, Regression Analysis, Calculus, Applied Mathematics, Data Preprocessing, Unsupervised Learning, Feature Engineering, Machine Learning Algorithms, Jupyter, Advanced Mathematics, Statistics, Artificial Neural Networks, Algorithms, Mathematical Modeling, Python Programming, Derivatives

    4.6
    Rating, 4.6 out of 5 stars
    ·
    15K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Sales Strategy

    Skills you'll gain: Sales Strategy, Sales, Sales Management, Market Intelligence, Competitive Intelligence, Case Studies, Business Strategy, Customer Analysis, Analysis, Competitive Analysis, Strategic Decision-Making, Market Analysis, Business Research

    4.5
    Rating, 4.5 out of 5 stars
    ·
    190 reviews

    Intermediate · Course · 1 - 4 Weeks

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research & business intelligence mastery
market research methods and data analysis certificate
market research and analysis for tech industries
market research: analyze, apply & evaluate
market research: analyze, forecast & apply
market research essentials for marketing management
1…434445…338

In summary, here are 10 of our most popular market research courses

  • People & Soft Skills: Essential for Professional Success: IBM
  • Positive Psychology : The University of North Carolina at Chapel Hill
  • Generative AI for Business Consultants: Fractal Analytics
  • Keller Williams Real Estate Agent: Keller Williams
  • Practical Generative AI with ChatGPT: Packt
  • Search Engine Optimization Course: LearnKartS
  • Introduction to Medical Software: Yale University
  • Foundations of Strategy: IE Business School
  • Asking Great Sales Questions: Packt
  • Foundations of Sales Psychology and Buyer Behavior: LearnQuest

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok