Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

University of Colorado Boulder
Skills you'll gain: Value Propositions, Social Media Marketing, Social Media Strategy, Strategic Planning, Search Engine Optimization, Competitive Analysis, Business Modeling, Web Analytics and SEO, Business Strategy, Paid media, Content Marketing, Market Analysis, Marketing Strategy and Techniques, Email Marketing, Digital Marketing, Google Ads, Innovation, Product Development, Video Production
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Workflow Management, Generative AI, Organizational Skills, AI Workflows, Content Creation, Brand Management
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Exploratory Data Analysis, Customer Analysis, Market Analysis, Marketing Analytics, Market Research, Customer Insights, Big Data, Analytics, Target Market, Data Analysis, Target Audience, R Programming, Unsupervised Learning, Data-Driven Decision-Making, Machine Learning Algorithms, Statistical Modeling, Consumer Behaviour, Data Visualization
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Mergers & Acquisitions, Business Ethics, Legal Risk, Governance, Corporate Finance, Lawsuits, Law, Regulation, and Compliance, Corporate Strategy, Litigation and Civil Justice, Legal Strategy, Case Law, Storytelling, Case Studies
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Dashboard, Data Visualization, Predictive Modeling, Data-Driven Decision-Making, Data Storytelling, Marketing Strategies, Business Analytics, Marketing, Data Visualization Software, Analytics, Customer Insights, Market Data, Market Research, Data Analysis, Strategic Decision-Making
Beginner · Course · 1 - 4 Weeks

Politecnico di Milano
Skills you'll gain: Computer Architecture, Hardware Architecture, Cloud Infrastructure, Systems Design, Embedded Systems, System Design and Implementation, Software Design, Cloud Computing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Malware Protection, Endpoint Security, Mobile Security, Cloud Security, Application Security, Cloud Deployment, Cloud Computing, Threat Detection, Cybersecurity, Information Systems Security, Virtualization, Virtual Machines, Intrusion Detection and Prevention, Encryption
Beginner · Course · 1 - 4 Weeks
Johns Hopkins University
Skills you'll gain: Legal Strategy, Legal Risk, Family Law, Proactivity, Conflict Management, Planning, Relationship Building, Communication
Beginner · Course · 1 - 4 Weeks

The State University of New York
Skills you'll gain: digital literacy, Information Management, Literacy, Lifelong Learning, Critical Thinking, Investigation, Intellectual Property, Planning, Communication, Content Management, Reliability, Constructive Feedback, Data Access, Style Guides
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Model Evaluation, Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Data Preprocessing, Customer Analysis, Predictive Modeling, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Logistic Regression, Data Cleansing, Data Manipulation, Advertising, Digital Advertising, Performance Analysis, Machine Learning, Python Programming, Deep Learning
Beginner · Guided Project · Less Than 2 Hours

DeepLearning.AI
Skills you'll gain: Responsible AI, LLM Application, Large Language Modeling, Google Cloud Platform, MLOps (Machine Learning Operations), Model Deployment, Kubernetes, Model Evaluation, Software Versioning, Supervised Learning
Beginner · Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Learning Theory, Human Learning, Motivational Interviewing, Education and Training, Teaching, Scientific Methods, Communication Strategies, Research, Science and Research, Research Methodologies, Instructional Design, Critical Thinking, Communication, Behavioral Economics, Decision Making, Psychology
Beginner · Course · 1 - 4 Weeks