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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Estratégia Digital e o Comportamento de Busca do Consumidor

    Skills you'll gain: Marketing Strategies, Digital Marketing, Marketing, Marketing Analytics, Sales Strategy, Digital Advertising, Consumer Behaviour, Brand Strategy, Branding, Performance Measurement, A/B Testing, Community Development

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Leadership and organizational behavior

    Skills you'll gain: Organizational Leadership, Stress Management, Leadership, Influencing, Motivational Skills, Leadership Development, Industrial and Organizational Psychology, Leadership and Management, Business Leadership, Job Analysis, Strategic Leadership, Business Ethics, Employee Engagement, Persuasive Communication, Emotional Intelligence, Professional Networking, Empowerment

    4.5
    Rating, 4.5 out of 5 stars
    ·
    206 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Customer Communication

    Skills you'll gain: AI Personalization, Customer Engagement, Data-Driven Decision-Making, Customer Service, Customer experience improvement, Customer Relationship Management (CRM) Software, AI Enablement, Personalized Service, Customer Insights, Business Analytics, ChatGPT, User Feedback, Analytics, Self Service Technologies, Generative AI, Predictive Analytics, Consumer Behaviour, Real Time Data, Automation

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Global Impact: Cultural Psychology

    Skills you'll gain: Brand Strategy, Global Marketing, Marketing Psychology, Consumer Behaviour, Brand Management, Cultural Diversity, Brand Awareness, Cultural Sensitivity, Culture, Intercultural Competence, Marketing Strategies, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    178 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Network Dynamics of Social Behavior

    Skills you'll gain: Social Network Analysis, Network Analysis, Social Sciences, Sociology, Systems Thinking, Economics, Policy, and Social Studies, Simulations, Culture, Graph Theory, Complex Problem Solving, Innovation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    399 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Applying Data Analytics in Marketing

    Skills you'll gain: Marketing Analytics, AI Personalization, Advanced Analytics, Customer Retention, Analytics, Marketing Effectiveness, Predictive Modeling, Marketing, Data Analysis, Social Network Analysis, Customer Analysis, Data Ethics, Customer Insights, Market Analysis, Text Mining, Predictive Analytics, Marketing Strategy and Techniques, Digital Marketing, Machine Learning, Generative AI

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    189 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    U

    University of Colorado Boulder

    Manage Abrasive Workplace Behavior With Backbone

    Skills you'll gain: Workplace Bullying Intervention, Disciplinary Procedures, Conflict Management, Leadership and Management, People Management, Organizational Leadership, Business Leadership, Emotional Intelligence, Leadership, Employee Performance Management, Employee Engagement, Human Resource Strategy, Self-Awareness, Employee Retention, Coaching, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Rochester

    The Power of Markets III: Input Markets and Promoting Efficiency

    Skills you'll gain: Market Dynamics, Supply And Demand, Economics, Policty Analysis, Research, and Development, Price Negotiation, Public Policies, Market Analysis, Competitive Analysis, Consumer Behaviour, Strategic Thinking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    42 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northeastern University

    Healthcare Consumerism and Implication for Care Delivery

    Skills you'll gain: Healthcare Industry Knowledge, Health Systems, Value-Based Care, Change Management, Health Care, Health Administration, Patient-centered Care, Health Policy, Consumer Behaviour, Customer experience improvement, Data-Driven Decision-Making, Payment Systems, Emerging Technologies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    85 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Managerial Economics: Buyer and Seller Behavior

    Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Economics, Market Trend, Business Economics, Market Analysis, Operating Cost, Business Strategy, Competitive Analysis, Cost Management, Strategic Decision-Making, Decision Making

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The University of Edinburgh

    Chicken Behaviour and Welfare

    Skills you'll gain: Ethical Standards And Conduct, Behavioral Health, Behavior Management, Environmental Regulations, Human Learning, Nutrition and Diet, Non-Verbal Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Firm Level Economics: Markets and Allocations

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Game Theory, Market Analysis, Business Economics, Market Share, Operational Efficiency, Resource Allocation, Competitive Analysis, Decision Making, Governance, Strategic Decision-Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular consumer behavior courses

  • Estratégia Digital e o Comportamento de Busca do Consumidor: Fundação Instituto de Administração
  • Leadership and organizational behavior: Tecnológico de Monterrey
  • GenAI for Customer Communication: Coursera
  • Global Impact: Cultural Psychology: University of Illinois Urbana-Champaign
  • Network Dynamics of Social Behavior: University of Pennsylvania
  • Applying Data Analytics in Marketing: University of Illinois Urbana-Champaign
  • Manage Abrasive Workplace Behavior With Backbone : University of Colorado Boulder
  • The Power of Markets III: Input Markets and Promoting Efficiency: University of Rochester
  • Healthcare Consumerism and Implication for Care Delivery : Northeastern University
  • Managerial Economics: Buyer and Seller Behavior: Illinois Tech

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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