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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Marketing in a Digital World

    Skills you'll gain: Digital Marketing, Marketing, Marketing Planning, Marketing Strategies, MarTech, Digital Transformation, Digital Advertising, E-Commerce, Consumer Behaviour, Product Development, Product Promotion, Innovation, Customer Engagement

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    U

    Universidad de Palermo

    Marketing y diseño de experiencias

    Skills you'll gain: Value Propositions, Price Negotiation, Consumer Behaviour, Communication

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM DevOps and Software Engineering

    Skills you'll gain: Cloud Deployment, CI/CD, Software Development Life Cycle, Open Web Application Security Project (OWASP), Continuous Integration, Istio, Linux Commands, Software Architecture, Agile Software Development, Cloud Computing Architecture, Application Deployment, Test Driven Development (TDD), Kubernetes, Restful API, Git (Version Control System), DevOps, Grafana, Software Engineering, Data Import/Export, Application Development

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    64K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Università Bocconi

    Management of Fashion and Luxury Companies

    Skills you'll gain: Annual Reports, Retail Store Operations, Brand Management, Case Studies, Global Marketing, Brand Strategy, Communication Strategies, Marketing Management, Business Modeling, Business Strategy, New Business Development, E-Commerce, Consumer Behaviour, Market Trend, Product Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
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    Y

    Yale University

    Financial Markets

    Skills you'll gain: Investment Banking, Risk Management, Financial Market, Financial Regulation, Financial Services, Finance, Business Risk Management, Securities (Finance), Financial Policy, Enterprise Risk Management (ERM), Capital Markets, Behavioral Economics, Banking, Corporate Finance, Governance, Investments, Insurance, Underwriting, Derivatives, Market Dynamics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    32K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    Y

    Yale University

    Narrative Economics

    Skills you'll gain: Behavioral Economics, Storytelling, Data Storytelling, Economics, Economic Development, Financial Forecasting, Forecasting, Socioeconomics, Social Studies, Consumer Behaviour, Analysis, Complex Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    873 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    Y

    Yale University

    Introduction to Psychology

    Skills you'll gain: Psychology, Child Development, Psychiatry, Mental Health, Human Development, Human Learning, Social Sciences, Behavioral Health, Sociology, Neurology, Critical Thinking, Scientific Methods, Problem Solving

    4.9
    Rating, 4.9 out of 5 stars
    ·
    32K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    Doing Business in China

    Skills you'll gain: Entrepreneurship, Peer Review, Market Opportunities, Business Planning, Innovation, Consumer Behaviour, Business Leadership, Brand Management, Strategic Thinking, Marketing, Business Strategy, Business Development, Global Marketing, Strategic Marketing, Business Consulting, Business Strategies, Digital Media Strategy, Strategic Partnership, Competitive Analysis, Go To Market Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    655 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    SEO Foundations: Analyze, Optimize & Grow

    Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Marketing, Web Analytics and SEO, Marketing Strategies, Digital Advertising, Keyword Research, Digital Marketing, Marketing Effectiveness, Advertising, Brand Strategy, Market Analysis, Goal Setting

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    International Marketing Entry and Execution

    Skills you'll gain: Global Marketing, Strategic Marketing, Consumer Behaviour, Target Market, Business-To-Consumer, Marketing Strategies, Innovation, Promotional Strategies, Marketing Channel, Go To Market Strategy, Product Marketing, Market Analysis, Branding, Social Media Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    339 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Brand Marketing, Communication Planning, Marketing Planning, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Campaign Management, Marketing Strategy and Techniques, Media Planning, Brand Awareness, Promotional Strategies, Consumer Behaviour, Communication

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Personality Development: Analyze, Apply & Transform

    Skills you'll gain: Tenacity, Persistence, Personal Attributes, Personal Development, Self-Awareness, Case Studies, Emotional Intelligence, Growth Mindedness, Resilience, Empathy & Emotional Intelligence, Overcoming Obstacles, Psychological Evaluations, Applied Behavior Analysis, Cognitive flexibility, Psychology, Goal Setting

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular consumer behavior courses

  • Marketing in a Digital World: University of Illinois Urbana-Champaign
  • Marketing y diseño de experiencias: Universidad de Palermo
  • IBM DevOps and Software Engineering: IBM
  • Management of Fashion and Luxury Companies: Università Bocconi
  • Financial Markets: Yale University
  • Narrative Economics: Yale University
  • Introduction to Psychology : Yale University
  • Doing Business in China: The Chinese University of Hong Kong
  • SEO Foundations: Analyze, Optimize & Grow: EDUCBA
  • International Marketing Entry and Execution: Yonsei University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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