Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

SkillUp
Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Paid media, Keyword Research, Social Media Campaigns, Marketing Analytics
Beginner · Course · 1 - 4 Weeks

University of Science and Technology of China
Skills you'll gain: Proposal Writing, Research Reports, Business Research, Business Writing, Writing, Proofreading, Editing, Technical Writing, Presentations, Case Studies
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Interactive Learning, Education Software and Technology, End User Training and Support, Virtual Environment
Beginner · Guided Project · Less Than 2 Hours

University of Pennsylvania
Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Employee Training, Talent Management, Digital Transformation, Organizational Strategy, Human Resources, Employee Engagement, Supply Chain Management, Human Resources Management and Planning, E-Commerce, Customer experience strategy (CX), Supply Chain, Brand Strategy, Analytics, Retail Store Operations, Marketing Strategies, Customer Insights, Performance Management
Beginner · Specialization · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Diversity Awareness, Teaching, Workplace inclusivity, Diversity Equity and Inclusion Initiatives, Pedagogy, Cultural Responsiveness, Instructional Strategies, Cultural Diversity, Advocacy, Social Justice, Parent Communication, Student Engagement, Family Support, Community Outreach, Curriculum Planning, Rapport Building
Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Peer Review, Data Literacy, Research, Quantitative Research, Report Writing, Analytical Skills, Data Analysis, Research Methodologies, Statistical Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Education Software and Technology, Microsoft Office
Beginner · Guided Project · Less Than 2 Hours
Erasmus University Rotterdam
Skills you'll gain: Data Sharing, Educational Materials, Education and Training, General Science and Research, Science and Research, Scientific Methods, Research, Research Design, Research Methodologies, Experimentation, Peer Review, Data Access, Ethical Standards And Conduct, Data Store, Interoperability, Metadata Management
Mixed · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Social Media, Video Editing, Social Media Strategy, Graphic and Visual Design Software, Content Creation, Video Production, Marketing, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Education Software and Technology, User Accounts
Beginner · Guided Project · Less Than 2 Hours

National Taiwan University
Skills you'll gain: Journalism, Large Language Modeling, Media and Communications, AI Security, Electronic Media, Storytelling, Responsible AI, International Relations, digital literacy, Writing, Natural Language Processing, Digital Communications
Beginner · Course · 1 - 3 Months

Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Content Marketing, Goal Setting, Social Media Strategy, Social Media, Marketing, Marketing Planning, Drive Engagement, Writing, Business Strategy
Beginner · Guided Project · Less Than 2 Hours