Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Banco Interamericano de Desarrollo
Skills you'll gain: Digital Transformation, User Centered Design, Data Integration, Human Resource Strategy, Project Design, Cybersecurity, Process Design, Data Management, Governance, Technology Strategies, Feasibility Studies, Program Evaluation, Interoperability
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Social Media Management, Social Media, Social Media Marketing, Professional Networking, User Accounts, Marketing
Beginner · Guided Project · Less Than 2 Hours
Georgia Institute of Technology
Skills you'll gain: Sales Presentation, Presentations, Business Writing, Business Correspondence, Verbal Communication Skills, Public Speaking, Cultural Diversity, Business Communication, Professional Networking, Cultural Sensitivity, Writing, English Language, Vocabulary, Intercultural Competence, Language Learning, Communication, Writing and Editing, Interpersonal Communications, LinkedIn, Instagram
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Social Media, Social Media Marketing, Marketing, Product Marketing, Social Media Strategy, Branding, Business
Beginner · Guided Project · Less Than 2 Hours

LearnKartS
Skills you'll gain: Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Performance marketing, Search Engine Marketing, Marketing, Advertising, Digital Advertising, Campaign Management, Bidding, Target Audience, Web Analytics, Target Market, Content Performance Analysis, Account Management
Beginner · Course · 1 - 4 Weeks

AI CERTs
Skills you'll gain: AI Personalization, Video Production, Media Production, Photo/Video Production and Technology, Video Editing, Videography, Image Analysis, Storytelling, Generative AI, Artificial Intelligence, Real Time Data, AI Workflows, Image Quality, Editing, Deep Learning
Intermediate · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Strategic Communication, Target Audience, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Communication Strategies, Campaign Management, Integrated Marketing Communications, Branding, Earned Media, Brand Management, Paid media, Owned Media, Business Strategy, Shared Media, Employee Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Brand Strategy, Storytelling, Branding, Prompt Engineering, ChatGPT, Brand Awareness, Cross-Channel Marketing, Content Creation, AI Personalization, Consumer Behaviour, Email Marketing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Web Analytics, Social Media Marketing, Customer Analysis, User Accounts, Social Media, E-Commerce
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Editing, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Content Marketing, Content Strategy, Generative AI, Marketing Strategies
Beginner · Specialization · 3 - 6 Months

Northwestern University
Skills you'll gain: Leadership, Corporate Communications, Strategic Communication, Storytelling, Business Leadership, Media Relations, Stakeholder Communications, Public Relations, Innovation, Crisis Management, Communication, Branding
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Video Production, Video Editing, Storyboarding, Photo/Video Production and Technology, Media Production, Photo Editing, Storytelling, Content Creation, Editing, Writing, Scripting, Social Media Content, Social Media
Beginner · Course · 1 - 4 Weeks