• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    Y

    Yale University

    Digital Media for Health Outcomes, English

    Skills you'll gain: Health Promotion, Health Education, Media and Communications, Advertising Campaigns, Program Evaluation, Patient Communication, Surveys, Behavioral Health, Digital Communications, Driving engagement, Persuasive Communication, Instagram, Facebook, Research

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    51 reviews

    Intermediate Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Cognición, Pensamiento y Lenguaje

    Skills you'll gain: Psychology, Cognitive Behavioral Therapy, Computational Thinking, Systems Thinking, Human Learning, Language Learning, Oral Comprehension, Scientific Methods, Research, Experimentation, Research Design

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    207 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Interviewing Methods

    Skills you'll gain: Qualitative Research, Interviewing Skills, Research Methodologies, Case Studies, Data Collection, Research, Analytical Skills, Psychology

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    17 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Mastering Logistics & Supply Chain Strategy Skills

    Skills you'll gain: Supply Chain, Logistics, Supply Chain Management, Logistics Management, Supply Chain Planning, Performance Measurement, Transportation Management, Operational Efficiency, Operations Management, Business Operations, Transportation Operations, Supply Chain Systems, E-Commerce, Systems Thinking, Business Planning, Market Analysis, Process Design, Supplier Management, Business, Business Administration

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    43 reviews

    Beginner Ā· Specialization Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Capstone: Create your own professional journalistic portfolio

    Skills you'll gain: Interviewing Skills, Journalism, Report Writing, Investigation, Research, Peer Review, Content Creation, Storytelling, Ethical Standards And Conduct, Data Collection, Writing, Multimedia

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    93 reviews

    Mixed Ā· Course Ā· 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Creating Social Media Posts with GenAI: Mastering ChatGPT

    Skills you'll gain: Content Performance Analysis, ChatGPT, Social Media Content, Content Strategy, Prompt Engineering, Target Audience, Social Media Campaigns, Social Media Marketing, Content Creation, Drive Engagement, Social Media Strategy, Market Research, Copywriting, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    13 reviews

    Intermediate Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Preview
    Preview
    A

    American Museum of Natural History

    Genetics and Society: A Course for Educators

    Skills you'll gain: Healthcare Ethics, Research, Education and Training, General Medicine, Teaching, Social Impact, Ethical Standards And Conduct, Biotechnology, Medical Privacy, Biology, Food and Beverage

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    174 reviews

    Mixed Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Dell

    Setting Up Your Sale

    Skills you'll gain: Sales Presentation, Digital Transformation, Data Centers, Customer Relationship Building, Market Research, Customer Insights, Sales, Technical Sales, Interviewing Skills, Outside Sales, Inside Sales, Data Storage Technologies, Communication, Solution Selling, Computer Hardware, Software As A Service

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • C

    Coursera

    Getting started with Fiverr for Freelancers

    Skills you'll gain: Competitive Analysis, Digital Advertising, Social Media Content, Content Creation, Market Analysis, Proposal Development, Entrepreneurship, Account Management

    4.1
    Rating, 4.1 out of 5 stars
    Ā·
    14 reviews

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Marketing Mix Implementation Capstone

    Skills you'll gain: Strategic Decision-Making, Brand Management, Marketing Strategies, Strategic Marketing, Branding, Data-Driven Decision-Making, Marketing Communications, Product Management, Product Marketing, Marketing, Consumer Behaviour, Marketing Channel, Go To Market Strategy, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    117 reviews

    Intermediate Ā· Course Ā· 1 - 3 Months

  • Status: Preview
    Preview
    S

    Sciences Po

    Entreprendre dans les Industries Culturelles à l'ère du numérique

    Skills you'll gain: Entrepreneurship, Promotional Strategies, Business Modeling, Business Leadership, Content Creation, Innovation, Digital Content, Digital Transformation, Market Opportunities, Entrepreneurial Finance, Business Economics, Intellectual Property, Consumer Behaviour

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    164 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    El plan de marketing

    Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Effectiveness, Business Planning, Marketing Management, Customer Retention, Marketing Communications, Brand Strategy, Product Strategy, Business Strategies, Customer Acquisition Management, Marketing Budgets, Market Analysis, Customer Analysis, Competitive Analysis, Brand Awareness, Key Performance Indicators (KPIs), Smart Goals, Business Metrics, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    158 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

1…158159160…340

In summary, here are 10 of our most popular market research courses

  • Digital Media for Health Outcomes, English:Ā Yale University
  • Cognición, Pensamiento y Lenguaje:Ā Universidad de Palermo
  • Interviewing Methods:Ā American Psychological Association
  • Mastering Logistics & Supply Chain Strategy Skills:Ā EDUCBA
  • Capstone: Create your own professional journalistic portfolio:Ā Michigan State University
  • Creating Social Media Posts with GenAI: Mastering ChatGPT:Ā Coursera
  • Genetics and Society: A Course for Educators:Ā American Museum of Natural History
  • Setting Up Your Sale:Ā Dell
  • Getting started with Fiverr for Freelancers:Ā Coursera
  • Marketing Mix Implementation Capstone :Ā IE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackĀ® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
Ā© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok