• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


  • Status: Preview
    Preview
    T

    Technical University of Munich (TUM)

    The Economics of Agro-Food Value Chains

    Skills you'll gain: Consumer Behaviour, Market Research, Food Quality Assurance And Control, Food and Beverage, Research Methodologies, Packaging and Labeling, Product Knowledge, Sustainability Standards, Innovation, Global Marketing, Supply And Demand, Corporate Sustainability, Economics, Coordination

    4.5
    Rating, 4.5 out of 5 stars
    ·
    448 reviews

    Intermediate · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Personality Development & Self Growth

    Skills you'll gain: Tenacity, Persistence, Personal Attributes, Persona Development, Personal Development, Human Development, Self-Awareness, Case Studies, Resilience, Empathy & Emotional Intelligence, Growth Mindedness, Overcoming Obstacles, Lifelong Learning, Psychology, Psychological Evaluations, Applied Behavior Analysis, Cognitive flexibility, Social Sciences, Emotional Intelligence, Cultural Diversity

    Beginner · Specialization · 1 - 3 Months

  • C

    Copenhagen Business School

    The Neuromarketing Toolbox

    Skills you'll gain: Consumer Behaviour, Market Research, Magnetic Resonance Imaging, Marketing, Neurology, Science and Research, Experimentation, Research Methodologies, Research Design, Data Collection, Psychology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    200 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Essentials of Sensory Science

    Skills you'll gain: Experimentation, Product Testing, Laboratory Testing, Laboratory Experience, Food and Beverage, Consumer Behaviour, Scientific Methods, Systems Of Measurement, Case Studies, Quality Assurance, Physiology, Research Design, Usability Testing, Science and Research, Data Collection, Statistical Analysis, Nutrition and Diet, Human Factors, Anatomy, Product Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    68 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Università Bocconi

    Gestión de las empresas de alimentación y bebidas

    Skills you'll gain: Food and Beverage, Product Knowledge, Customer experience strategy (CX), Hospitality, Operational Excellence, Business Management, Global Marketing, Professional Networking, Consumer Behaviour, Thought Leadership, Product Management, Business Strategy, Growth Strategies, Brand Management, Innovation, Market Opportunities, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    866 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Responsible Generative AI

    Skills you'll gain: Responsible AI, Generative AI, Governance, Data Governance, Data Management, Compliance Management, Consumer Behaviour, AI Enablement, Social Impact, Business Risk Management, Business Operations, AI Product Strategy, Artificial Intelligence, Risk Analysis, Automation, Stakeholder Management, Operations, Human Resources, Leadership and Management, Risk Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    302 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    I

    Insper

    Introdução ao Marketing Analítico

    Skills you'll gain: Marketing Analytics, Analytical Skills, Data Analysis, Data Collection, Marketing, Analytics, Market Research, Data-Driven Decision-Making, Customer Insights, Statistical Methods, Business Metrics, Consumer Behaviour, Brand Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    800 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad Austral

    Diseño de Experiencia en Servicios

    Skills you'll gain: Service Design, Customer experience improvement, User Research, Customer experience strategy (CX), Experience Design, Customer Service, Service Improvement, Design Thinking, Expectation Management, Customer Insights, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    ·
    744 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Introduction to Market Research

    Skills you'll gain: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Market Analysis, Marketing, Business Research, Quantitative Research, Data Analysis, Customer Insights, Market Trend, Consumer Behaviour, Trend Analysis, Competitive Analysis, Strategic Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    45 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introducción al Marketing

    Skills you'll gain: Branding, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Customer Insights, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Market Analysis, Online Advertising, E-Commerce

    4.8
    Rating, 4.8 out of 5 stars
    ·
    272 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Positive Psychology: Martin E. P. Seligman’s Visionary Science

    Skills you'll gain: Optimism, Personal Development, Resilience, Positive Behavior Support, Psychology, Working With Children, Education and Training, Research, Visionary, Human Development, Creativity

    4.9
    Rating, 4.9 out of 5 stars
    ·
    6.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Foundations of Positive Psychology

    Skills you'll gain: Resilience, Goal Setting, Empathy & Emotional Intelligence, Emotional Intelligence, Positivity, Smart Goals, Optimism, Research Methodologies, Overcoming Obstacles, Research Design, Productivity, Positive Behavior Support, Cognitive flexibility, Relationship Building, Personal Development, Self-Awareness, Qualitative Research, Research, Empowerment, Psychology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.5K reviews

    Beginner · Specialization · 3 - 6 Months

1…161718…89

In summary, here are 10 of our most popular consumer behavior courses

  • The Economics of Agro-Food Value Chains: Technical University of Munich (TUM)
  • Personality Development & Self Growth: EDUCBA
  • The Neuromarketing Toolbox: Copenhagen Business School
  • Essentials of Sensory Science: University of California, Davis
  • Gestión de las empresas de alimentación y bebidas: Università Bocconi
  • Responsible Generative AI: University of Michigan
  • Introdução ao Marketing Analítico: Insper
  • Diseño de Experiencia en Servicios: Universidad Austral
  • Introduction to Market Research: Coursera
  • Introducción al Marketing: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok