• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    U

    Università Bocconi

    Arts and Heritage Management

    Skills you'll gain: Leadership and Management, Business Management, Team Management, Brand Management, Leadership Studies, Brand Strategy, Innovation, Art History, Fundraising, Data-Driven Decision-Making, Customer Relationship Management, Marketing, Customer experience improvement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.5K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta Web Development Fundamentals

    Skills you'll gain: Django (Web Framework), Responsive Web Design, Cascading Style Sheets (CSS), HTML and CSS, Back-End Web Development, Relational Databases, Object Oriented Programming (OOP), Database Management Systems, Bootstrap (Front-End Framework), SQL, Database Design, Databases, Front-End Web Development, Database Administration, Unit Testing, MySQL, Web Development, Computer Programming, Pseudocode, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Programmez du contenu pour vos réseaux sociaux avec Later

    Skills you'll gain: Social Media Content, Social Media Strategy, Social Media Management, Social Media, Content Creation, Social Media Marketing, Instagram, Scheduling, Facebook, Pinterest, LinkedIn, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Getting Started with Microsoft Excel

    Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Microsoft Office, Data Entry, Microsoft 365

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13K reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Packt

    Skills for a Modern Entrepreneur or Business Owner

    Skills you'll gain: Value Propositions, Emotional Intelligence, Business Planning, Productivity, Financial Statements, Financial Acumen, User Research, Target Audience, Business Marketing, Microsoft Excel, Marketing Strategies, Customer Acquisition Management, Content Marketing, Financial Analysis, Branding, Market Research, Social Media Strategy, Adaptability, Digital Marketing, Data Visualization

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Get Started with Facebook Ads Manager

    Skills you'll gain: Facebook, Advertising Campaigns, Account Management, Advertising, Social Media Management, Digital Advertising, User Accounts, Social Media, Social Media Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    87 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Brand Identity and Strategy

    Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Logo Design, Brand Management, Target Audience, Target Market, Consumer Behaviour, Value Propositions, Marketing, Customer Insights, Marketing Psychology, Marketing Strategies, Advertising, Competitive Analysis, Typography, Storytelling, Color Theory

    4.7
    Rating, 4.7 out of 5 stars
    ·
    874 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Comment naviguer dans le gestionnaire de publicités de Twitter et afficher les résultats

    Skills you'll gain: Scheduling, Social Media Management, Advertising Campaigns, Digital Advertising, Social Media, Advertising, Social Media Marketing, Drive Engagement, Business Strategy

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Council on Foreign Relations

    Global Affairs Explained: The Fundamentals

    Skills you'll gain: International Relations, World History, Political Sciences, Social Sciences, Culture, Socioeconomics, Public Policies, Policy Analysis, Strategic Decision-Making, Economics, Governance, Analysis

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for UI UX Design

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Design Research, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Design Software, AI Workflows, User Interface (UI) Design, Brainstorming, Prototyping, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Large Language Modeling, Human Centered Design, User Story, Wireframing, Deep Learning, Ideation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Introduction to Data Science in Python

    Skills you'll gain: Pandas (Python Package), Data Manipulation, NumPy, Data Cleansing, Data Transformation, Data Preprocessing, Data Science, Statistical Analysis, Pivot Tables And Charts, Data Analysis, Python Programming, Data Import/Export, Programming Principles

    4.5
    Rating, 4.5 out of 5 stars
    ·
    27K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft 365 Essentials: Create, Collaborate, and Deliver

    Skills you'll gain: Content Performance Analysis, Multimedia, Microsoft PowerPoint, Microsoft Copilot, Microsoft Excel, Excel Formulas, Microsoft Word, Microsoft Outlook, Microsoft Teams, Presentations, Spreadsheet Software, Microsoft 365, Microsoft Office, Content Creation, Productivity Software, Collaborative Software, Generative AI, Data Analysis, Data Visualization, Business Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6K reviews

    Beginner · Specialization · 3 - 6 Months

1…161162163…442

In summary, here are 10 of our most popular social media marketing courses

  • Arts and Heritage Management: Università Bocconi
  • Meta Web Development Fundamentals: Meta
  • Programmez du contenu pour vos réseaux sociaux avec Later: Coursera
  • Getting Started with Microsoft Excel: Coursera
  • Skills for a Modern Entrepreneur or Business Owner: Packt
  • Get Started with Facebook Ads Manager: Coursera
  • Brand Identity and Strategy: IE Business School
  • Comment naviguer dans le gestionnaire de publicités de Twitter et afficher les résultats: Coursera
  • Global Affairs Explained: The Fundamentals: Council on Foreign Relations
  • Generative AI for UI UX Design: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok