• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Business Model Innovation for Sustainable Landscape Restoration

    Skills you'll gain: Stakeholder Analysis, Market Opportunities, Business Modeling, Sustainable Development, New Business Development, Key Performance Indicators (KPIs), Sustainable Business, Systems Analysis, Financial Analysis, Systems Thinking, Business Architecture, Innovation, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Icahn School of Medicine at Mount Sinai

    Dynamical Modeling Methods for Systems Biology

    Skills you'll gain: Matlab, Mathematical Modeling, Differential Equations, Computational Logic, Applied Mathematics, Simulations, Statistical Modeling, Biochemistry, Biology, Probability, Cell Biology, Physiology, Electrical Systems

    4.7
    Rating, 4.7 out of 5 stars
    ·
    222 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Supply Chain Optimization

    Skills you'll gain: Supply Chain Planning, Supply Chain Management, Inventory Management System, Process Optimization, Operations Research, Demand Planning, Resource Allocation, Capacity Management, Microsoft Excel, Simulation and Simulation Software, Probability Distribution

    4.5
    Rating, 4.5 out of 5 stars
    ·
    52 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Foundations of Sports Analytics: Data, Representation, and Models in Sports

    Skills you'll gain: Regression Analysis, Data Cleansing, Correlation Analysis, Data Preprocessing, Matplotlib, Statistical Analysis, Scatter Plots, R Programming, Data Analysis, Statistical Inference, Descriptive Statistics, Pandas (Python Package), Python Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    201 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    É

    École Polytechnique

    Fundamentals of waves and vibrations

    Skills you'll gain: Vibrations, Mechanics, Engineering Analysis, Mathematical Modeling, Structural Analysis, Mechanical Engineering, Civil Engineering

    4.5
    Rating, 4.5 out of 5 stars
    ·
    203 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    D

    Duke University

    Space Medicine

    Skills you'll gain: Blood Pressure, Physiology, Medical Science and Research, Biomedical Engineering, Emergency Medicine, Vital Signs, Preventative Care, Radiation Protection, Human Factors, Health Care, Respiration, Physics, Biology, Engineering

    4.8
    Rating, 4.8 out of 5 stars
    ·
    642 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Designing, Running, and Analyzing Experiments

    Skills you'll gain: Statistical Analysis, Experimentation, Usability Testing, Statistical Hypothesis Testing, Data Analysis, Statistical Methods, UI/UX Research, R Programming, User Experience, Human Computer Interaction, Statistics, Data Validation, Statistical Modeling, Regression Analysis, Logistic Regression

    3.6
    Rating, 3.6 out of 5 stars
    ·
    595 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Introduction to Public Relations

    Skills you'll gain: Media Relations, Public Relations, Target Audience, Communication Planning, Marketing and Public Relations, Strategic Communication, Generative AI Agents, Corporate Communications, Performance Metric, Generative AI, Content Creation, Goal Setting, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
    ·
    127 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

    Skills you'll gain: Production Planning, Advertising Campaigns, Advertising, Brand Strategy, Marketing Design, Branding, Creative Design, Proposal Development, Storytelling, Production Process, Marketing Communications, Photography, Presentations, Brainstorming, Campaign Management, Creativity, Value Propositions, Target Audience

    4.7
    Rating, 4.7 out of 5 stars
    ·
    277 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Engineering Genetic Circuits: Design

    Skills you'll gain: Biological Engineering, Molecular Biology, Biotechnology, Electrical Engineering, Engineering Design Process, Biochemistry, Cell Biology, Technical Design, Research Design, Biology, Computational Logic, Laboratory Experience, Technical Standard

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    International Marketing & Cross Industry Growth Capstone Project

    Skills you'll gain: Peer Review, Innovation, Promotional Strategies, Marketing Management, Global Marketing, Marketing, Product Knowledge, Product Promotion, Company, Product, and Service Knowledge, Strategic Marketing, Competitive Analysis, Market Analysis, Benchmarking, Product Management, New Business Development, Brand Strategy, Growth Strategies, Case Studies, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    75 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Fundamentals of Business Management

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Operations Management, Financial Analysis, Selling Techniques, Business, Sales, Balance Sheet, Sales Process, Business Management, Marketing, Logistics, Economics, Advertising, Marketing Strategies, Market Dynamics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

1…173174175…339

In summary, here are 10 of our most popular market research courses

  • Business Model Innovation for Sustainable Landscape Restoration: Erasmus University Rotterdam
  • Dynamical Modeling Methods for Systems Biology: Icahn School of Medicine at Mount Sinai
  • Supply Chain Optimization: University of California, Irvine
  • Foundations of Sports Analytics: Data, Representation, and Models in Sports: University of Michigan
  • Fundamentals of waves and vibrations: École Polytechnique
  • Space Medicine: Duke University
  • Designing, Running, and Analyzing Experiments: University of California San Diego
  • Introduction to Public Relations: Microsoft
  • From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories: IE Business School
  • Engineering Genetic Circuits: Design: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok