• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Virginia

    Pensamiento de diseño para la innovación

    Skills you'll gain: Design Thinking, Creative Problem-Solving, Creative Thinking, Ideation, Innovation, Storytelling, Market Opportunities, Strategic Thinking, Human Centered Design, Data Visualization, Entrepreneurship, New Product Development, Case Studies, Process Development, Peer Review

    4.8
    Rating, 4.8 out of 5 stars
    ·
    107 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Data-Driven Decision-Making for Agile Organizations

    Skills you'll gain: Strategic Decision-Making, Dealing With Ambiguity, Performance Analysis, Performance Measurement, Customer Analysis, Adaptability, Decision Making, Strategic Prioritization, Dashboard, Strategic Thinking, Data-Driven Decision-Making, Market Opportunities, Business Metrics, Business Analytics, Business Intelligence, Data Science, Data Analysis, Operational Efficiency, Risk Management, Change Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    37 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Communicating Data Science Results

    Skills you'll gain: Data Ethics, Statistical Visualization, Data Storytelling, Data Visualization Software, Data Governance, Big Data, Technical Communication, Cloud Computing, Amazon Web Services, Information Privacy, Ethical Standards And Conduct

    3.4
    Rating, 3.4 out of 5 stars
    ·
    142 reviews

    Mixed · Course · 1 - 4 Weeks

  • K

    Korea Advanced Institute of Science and Technology(KAIST)

    Introduction to Advanced Vibrations

    Skills you'll gain: Vibrations, Engineering Analysis, Mechanics, Structural Analysis, Mechanical Engineering, Engineering, Differential Equations, Mathematical Modeling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    73 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Politecnico di Milano

    Platform Thinking: designing a Platform

    Skills you'll gain: Design Thinking, Innovation, Platform As A Service (PaaS), Product Development, Strategic Thinking, New Business Development, Business Strategies, Business Modeling, Growth Strategies, Business Transformation, Target Market, Customer Analysis, Value Propositions

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    F

    Fractal Analytics

    Behavior Architecture - Understanding Human Behavior

    Skills you'll gain: Case Studies, Decision Making, Behavior Management, Behavioral Economics, Human Development, Emotional Intelligence, Psychology, Critical Thinking, Empathy, Communication

    4.4
    Rating, 4.4 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Ceramics and Composites

    Skills you'll gain: Materials science, Mechanical Engineering, Structural Analysis, Manufacturing Processes, Failure Analysis, Chemical Engineering, Engineering Calculations

    4.4
    Rating, 4.4 out of 5 stars
    ·
    49 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    National Taiwan University

    賽局與產業競爭策略 (Game Theory and Business Strategy)

    Skills you'll gain: Game Theory, Business Strategy, Business, Business Marketing, Strategic Decision-Making, Decision Making, Case Studies, Negotiation, Competitive Analysis, Market Dynamics, Product Knowledge

    5
    Rating, 5 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Generative AI: Revolutionizing the Product Owner Role

    Skills you'll gain: AI Product Strategy, Responsible AI, Google Gemini, Product Management, AI Enablement, Artificial Intelligence, Stakeholder Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    27 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    B

    Birla Institute of Technology & Science, Pilani

    Introduction to Bioinformatics

    Skills you'll gain: Bioinformatics, Biotechnology, Data Management, Biostatistics, Data Mining, Applied Machine Learning, Unsupervised Learning, Scientific Visualization, Data Preprocessing, Correlation Analysis, Chemical and Biomedical Engineering, Dimensionality Reduction, Computational Thinking, Markov Model, Algorithms

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Management de Eventos

    Skills you'll gain: Event Management, Event Planning, Advertising, Hospitality, Resource Allocation, Stakeholder Management, Dashboard, Marketing Communications, Communication Strategies, Organizational Skills, Target Audience, Program Evaluation, Scheduling, Budgeting

    4.3
    Rating, 4.3 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Escalamiento exitoso e Innovación en los Negocios

    Skills you'll gain: Innovation, Entrepreneurship, Marketing Strategies, Financial Management, Growth Strategies, Business Strategy, Business Leadership, Business Development, Marketing, Leadership and Management, Corporate Finance, Strategic Decision-Making, Business Management, Global Marketing, Governance, International Finance, Organizational Structure

    4.7
    Rating, 4.7 out of 5 stars
    ·
    149 reviews

    Mixed · Course · 1 - 3 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research methods and data analysis certificate
market research & business intelligence mastery
market research: analyze, forecast & apply
market research: analyze, apply & evaluate
market research essentials for marketing management
market research and analysis for tech industries
1…198199200…340

In summary, here are 10 of our most popular market research courses

  • Pensamiento de diseño para la innovación: University of Virginia
  • Data-Driven Decision-Making for Agile Organizations: Duke University
  • Communicating Data Science Results: University of Washington
  • Introduction to Advanced Vibrations: Korea Advanced Institute of Science and Technology(KAIST)
  • Platform Thinking: designing a Platform: Politecnico di Milano
  • Behavior Architecture - Understanding Human Behavior : Fractal Analytics
  • Ceramics and Composites: Arizona State University
  • 賽局與產業競爭策略 (Game Theory and Business Strategy): National Taiwan University
  • Generative AI: Revolutionizing the Product Owner Role: SkillUp
  • Introduction to Bioinformatics: Birla Institute of Technology & Science, Pilani

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok