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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


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    Adobe

    Take Your Profile to the Next Level with Adobe Express

    Skills you'll gain: Adobe Express, Social Media Marketing, Brand Management, AI Personalization, Generative AI

    Beginner · Course · 1 - 4 Weeks

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    K

    Kennesaw State University

    Professional Selling: 3 Steps to High-Performance

    Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Sales Process, Overcoming Objections, Selling Techniques, Verbal Communication Skills, Sales, Cold Calling, Sales Presentation, B2B Sales, Sales Strategy, Customer Relationship Building, Needs Assessment, Sales Pipelines, Solution Selling, Communication, Consumer Behaviour, Lead Generation, Rapport Building, Relationship Management

    4.8
    Rating, 4.8 out of 5 stars
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    92 reviews

    Beginner · Specialization · 3 - 6 Months

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    Sciences Po

    Be entrepreneurial in Cultural Industries in the digital age

    Skills you'll gain: Business Modeling, Entrepreneurship, Promotional Strategies, Content Creation, Business Leadership, Entrepreneurial Finance, Innovation, Marketing Budgets, Digital Transformation, Digital Media Strategy, Intellectual Property, Consumer Behaviour

    4.1
    Rating, 4.1 out of 5 stars
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    33 reviews

    Beginner · Course · 1 - 3 Months

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    Board Infinity

    Forecasting for Marketers: Mastering Google Analytics

    Skills you'll gain: Marketing Budgets, Stakeholder Engagement, Data-Driven Decision-Making, Marketing Effectiveness, Marketing Planning, Analytics, Data Presentation, Predictive Modeling, Trend Analysis, Presentations, Dashboard, Performance Reporting, Data Quality

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Colorado Boulder

    Market Research and Analysis for Tech Industries

    Skills you'll gain: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Marketing Psychology, Market Analysis, Marketing Planning, Behavioral Economics, Target Market, Customer Insights, Strategic Marketing, Marketing Strategies, Technology Strategies, Product Lifecycle Management, Business-To-Consumer, B2B Sales, Digital Marketing

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
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    9 reviews

    Beginner · Course · 1 - 3 Months

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    The University of Edinburgh

    Know Thyself - The Value and Limits of Self-Knowledge: The Unconscious

    Skills you'll gain: Self-Awareness, Child Development, Psychology, Behavioral Economics, Decision Making, Scientific Methods

    4.7
    Rating, 4.7 out of 5 stars
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    821 reviews

    Intermediate · Course · 1 - 3 Months

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    Universitat Autònoma de Barcelona

    Sustainable high-end tourism

    Skills you'll gain: Service Design, Hospitality, Hospitality Management, Customer Insights, Customer experience improvement, Sustainable Business, Sustainable Development, Consumer Behaviour, Marketing Strategy and Techniques, Innovation

    4.7
    Rating, 4.7 out of 5 stars
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    42 reviews

    Intermediate · Course · 1 - 3 Months

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    IIMA - IIM Ahmedabad

    Pre-MBA Statistics

    Skills you'll gain: Sampling (Statistics), Probability, Probability & Statistics, Statistical Hypothesis Testing, Statistics, Data Literacy, Statistical Visualization, Probability Distribution, Statistical Methods, Statistical Inference, Estimation, Descriptive Statistics, Sample Size Determination, Data Analysis, Data Science

    4.6
    Rating, 4.6 out of 5 stars
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    293 reviews

    Beginner · Course · 1 - 3 Months

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    Edureka

    Developing LLM Applications with LangChain

    Skills you'll gain: LangChain, LLM Application, Retrieval-Augmented Generation, OpenAI API, LangGraph, AI Workflows, Large Language Modeling, AI Orchestration, Responsible AI, Generative AI, Agentic systems, Prompt Engineering, Generative AI Agents, Natural Language Processing, Cloud Development, Application Programming Interface (API), Python Programming, Application Deployment, Data Processing, Pandas (Python Package)

    Intermediate · Course · 1 - 4 Weeks

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    University of Illinois Urbana-Champaign

    Bridging Data and Practice for Personalized Nutrition

    Skills you'll gain: AI Personalization, Nutrition and Diet, Nutritional Assessment, Personalized Service, Clinical Nutrition, Medical Nutrition Therapy, Nutrition Education, Data Ethics, Data Collection, Patient Education And Counseling, Data Analysis, Clinical Research, Health Technology, Consumer Behaviour, Continuous Monitoring

    Intermediate · Course · 1 - 4 Weeks

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    University of Toronto

    Knowledge and Skills for Dementia Care: the SSLD Approach

    Skills you'll gain: Gerontology, Long Term Care, Geriatrics, Caregiving, Nursing Homes, Dignity in Care, Home Health Care, Mental and Behavioral Health, Psychiatric And Mental Health Nursing, Psychosocial Assessments, Care Management, Substance Abuse, Patient-centered Care, Informed Consent, Cultural Sensitivity, Behavior Management, Needs Assessment

    4.6
    Rating, 4.6 out of 5 stars
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    126 reviews

    Beginner · Course · 1 - 3 Months

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    Packt

    Top 20 Most Powerful Life Coaching Questions

    Skills you'll gain: Empowerment, Coaching, Personal Development, Optimism, Accountability, Journals, Positivity, Mentorship, Lifelong Learning, Self-Awareness, Empathy, Resilience, Goal Setting, Relationship Building, Creativity

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular consumer behavior courses

  • Take Your Profile to the Next Level with Adobe Express: Adobe
  • Professional Selling: 3 Steps to High-Performance: Kennesaw State University
  • Be entrepreneurial in Cultural Industries in the digital age: Sciences Po
  • Forecasting for Marketers: Mastering Google Analytics: Board Infinity
  • Market Research and Analysis for Tech Industries: University of Colorado Boulder
  • Know Thyself - The Value and Limits of Self-Knowledge: The Unconscious: The University of Edinburgh
  • Sustainable high-end tourism: Universitat Autònoma de Barcelona
  • Pre-MBA Statistics: IIMA - IIM Ahmedabad
  • Developing LLM Applications with LangChain: Edureka
  • Bridging Data and Practice for Personalized Nutrition: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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