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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free
    Free
    A

    Amazon Web Services

    Amazon Connect Chat and Messaging Fundamentals

    Skills you'll gain: Amazon Web Services, Customer Communications Management, Customer experience strategy (CX), Integrated Marketing Communications, Cross-Channel Marketing, Service Level, Systems Integration, Security Controls

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Creating Permanent Tables and Access-Controlled Views in BigQuery

    Skills you'll gain: Data Manipulation, Data Access, Database Development, Data Store, Google Cloud Platform, Transaction Processing, Google Analytics, SQL

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Data Visualization using dplyr and ggplot2 in R

    Skills you'll gain: Ggplot2, Tidyverse (R Package), Data Visualization, Data Analysis, Exploratory Data Analysis, R Programming, Data Visualization Software, Data Manipulation, R (Software)

    5
    Rating, 5 out of 5 stars
    ·
    20 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Building Demand Forecasting with BigQuery ML

    Skills you'll gain: Model Evaluation, Time Series Analysis and Forecasting, Forecasting, Google Cloud Platform, Predictive Analytics, Predictive Modeling, Big Data, Data Analysis, Data Analysis Software, Exploratory Data Analysis, Cloud Storage

    Beginner · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Machine Learning and Human Learning

    Skills you'll gain: Education Software and Technology, Supervised Learning, Machine Learning, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Learning Management Systems, Digital pedagogy, Artificial Intelligence, AI Enablement, Data Mining, Learning Theory, Human Computer Interaction, Natural Language Processing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Creating a Business Value with Data and Looker 日本語版

    Skills you'll gain: Looker (Software), Data Modeling, Digital Transformation, Real Time Data, Dashboard, Data Governance, Google Cloud Platform, Data Warehousing, Data Management, Cloud Storage, Pivot Tables And Charts, Data Transformation, Data Analysis, Data Visualization Software, Big Data, Analytics, Data Sharing, Database Design, Performance Tuning, Exploratory Data Analysis

    4.1
    Rating, 4.1 out of 5 stars
    ·
    14 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    B

    Board Infinity

    AI-Driven Attribution Testing

    Skills you'll gain: Data-Driven Decision-Making, Strategic Decision-Making, AI Enablement, Data Ethics, Marketing Analytics, Trend Analysis, Case Studies, Artificial Intelligence, Strategic Planning, Marketing Strategies, Business Ethics

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    The Ultimate Hands-On Hadoop

    Skills you'll gain: Apache Hadoop, Real Time Data, Apache Spark, Apache Kafka, Data Integration, Apache Hive, Big Data, Applied Machine Learning, System Design and Implementation, Distributed Computing, Data Processing, NoSQL, MongoDB, SQL, Scalability

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    R

    Rutgers the State University of New Jersey

    Robotic Process Automation (RPA) in Accounting and Auditing

    Skills you'll gain: Robotic Process Automation, Business Process Automation, Automation, Workflow Management, Artificial Intelligence, Accounting and Finance Software, Excel Macros, Emerging Technologies, Digital Transformation, Natural Language Processing, Data Manipulation, Unstructured Data, Scalability

    4
    Rating, 4 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad de Palermo

    Gestión de Ingresos

    Skills you'll gain: Revenue Management, Cross Selling, Market Analysis, Competitive Analysis, Upselling, Market Dynamics, Financial Management, Price Negotiation, Forecasting, Property Management Systems, Customer Analysis, Business Strategies, Marketing Channel, Business Intelligence Software, Time Series Analysis and Forecasting, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Covid-19 Death Medical Analysis & Visualization using Plotly

    Skills you'll gain: Plotly, Data Visualization, Datamaps, Data Visualization Software, Scatter Plots, Jupyter, Python Programming, Exploratory Data Analysis, Pandas (Python Package), Data Analysis, Medical Science and Research

    4.2
    Rating, 4.2 out of 5 stars
    ·
    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of California, Davis

    Hands-on Data Centric Visual AI

    Skills you'll gain: Data Quality, Data Cleansing, Computer Vision, Visualization (Computer Graphics), Data Preprocessing, Deep Learning, Image Analysis, Convolutional Neural Networks, Model Evaluation, Data Manipulation, Applied Machine Learning, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Amazon Connect Chat and Messaging Fundamentals: Amazon Web Services
  • Creating Permanent Tables and Access-Controlled Views in BigQuery: Google Cloud
  • Data Visualization using dplyr and ggplot2 in R: Coursera
  • Building Demand Forecasting with BigQuery ML: Google Cloud
  • Machine Learning and Human Learning: University of Illinois Urbana-Champaign
  • Creating a Business Value with Data and Looker 日本語版: Google Cloud
  • AI-Driven Attribution Testing: Board Infinity
  • The Ultimate Hands-On Hadoop: Packt
  • Robotic Process Automation (RPA) in Accounting and Auditing: Rutgers the State University of New Jersey
  • Gestión de Ingresos: Universidad de Palermo

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