Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of California, Santa Cruz
Skills you'll gain: Bayesian Statistics, Technical Communication, Data Presentation, R Programming, Statistical Analysis, Statistical Modeling, Data Analysis, Time Series Analysis and Forecasting, Statistical Inference, Sampling (Statistics), Model Evaluation, Probability Distribution
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Model Evaluation, Logistic Regression, SAS (Software), Predictive Modeling, Regression Analysis, Predictive Analytics, Feature Engineering, Analytics, Statistical Methods, Data Transformation, Statistical Modeling, Statistical Analysis, Business Analytics, Estimation, Probability
Mixed · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: AI Personalization, AI Enablement, Responsible AI, Artificial Intelligence, Robotics, Automation, Emerging Technologies, Augmented and Virtual Reality (AR/VR), Innovation, Advanced Analytics, Predictive Analytics, Law, Regulation, and Compliance, Ethical Standards And Conduct, Cognitive flexibility, Governance, Investment Management, Decision Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Competitive Analysis, Strategic Thinking, Business Strategy, Strategic Decision-Making, Organizational Strategy, Key Performance Indicators (KPIs), Performance Analysis, Analysis, Internal Auditing, Market Analysis, External Auditing, Market Opportunities, Entrepreneurship, Leadership
Intermediate · Guided Project · Less Than 2 Hours

HubSpot Academy
Skills you'll gain: HubSpot CRM, Data Visualization, Data-Driven Decision-Making, Customer Relationship Management (CRM) Software, Dashboard, Business Analytics, Business Reporting, Forecasting, Key Performance Indicators (KPIs), Sales, Sales Management, Sales Process, Marketing Analytics, Customer Engagement, Goal Setting, Customer Data Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Promotional Strategies, Developing Training Materials, Marketing Materials, Design Elements And Principles, Marketing Collateral, Promotional Materials, Product Promotion, Creative Design, Design, Graphic and Visual Design, Product Planning, Product Knowledge, Graphic Design, Selling Techniques, Sales
Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Quantitative Research, Data-Driven Decision-Making, Descriptive Statistics, Data Analysis, Statistical Reporting, Statistics, Research Design, Statistical Analysis, Microsoft Excel, Research Methodologies, Research, R Programming, Data Presentation, Surveys, Data Collection, Data Ethics
Intermediate · Course · 1 - 4 Weeks

École Polytechnique Fédérale de Lausanne
Skills you'll gain: Apache Spark, Scala Programming, Big Data, Data Manipulation, Distributed Computing, Data Processing, Performance Tuning, SQL, Programming Principles, Data Storage Technologies
Intermediate · Course · 1 - 4 Weeks

LearnKartS
Skills you'll gain: Amazon S3, Amazon Web Services, SQL, Extract, Transform, Load, Data Quality, Data Pipelines, Version Control, Data Modeling, Data Storage, Cloud Storage, Git (Version Control System), Data Storage Technologies, Relational Databases, Data Security, Big Data
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Presentations, Business Writing, Sales Presentation, Marketing Materials, Business Planning, Product Demonstration, Price Negotiation, Marketing Design, Business Strategy, Entrepreneurship
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Model Evaluation, Classification Algorithms, Regression Analysis, Matplotlib, Feature Engineering, Time Series Analysis and Forecasting, Data Preprocessing, Jupyter, Image Analysis, Cloud Deployment, Scikit Learn (Machine Learning Library), Applied Machine Learning, Tensorflow, Amazon Web Services, Python Programming, Data Transformation, Logistic Regression, Machine Learning Methods, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Specialization · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Data Science, Data Literacy, Project Design, Data Analysis, Data Management, Data Presentation, Data-Driven Decision-Making, Business Analytics, Performance Metric, Machine Learning, Statistical Inference
Mixed · Course · 1 - 4 Weeks