Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Illinois Urbana-Champaign
Skills you'll gain: Performance Measurement, Business Analysis, Business Strategy, Accounting, Business Communication, Organizational Strategy, Product Lifecycle Management, Innovation, Marketing Analytics, Marketing, Data Analysis, Consumer Behaviour
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Histogram, Data Visualization, Data Literacy, Data Presentation, Descriptive Statistics, Data Storytelling, Statistics, Data Analysis, Statistical Visualization, Sampling (Statistics), Data Validation
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: TikTok, Video Editing, Storytelling, Videography, Content Creation, Photo/Video Production and Technology, Editing, Scripting
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Social Impact, Diversity and Inclusion, Sustainable Business, Internet Of Things, Emerging Technologies, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, FinTech, Business Technologies, International Relations, Blockchain, Business Strategies, Digital Transformation, Digital Assets, Global Marketing, Performance Measurement, Business Transformation, Supply Chain, Investments
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Recurrent Neural Networks (RNNs), Convolutional Neural Networks, Artificial Intelligence, Applied Machine Learning, Python Programming, Model Evaluation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Campaigns, Social Media Marketing, Social Media, Target Audience, Campaign Management, Drive Engagement, Customer Engagement, Marketing Design
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Model Evaluation, AI Personalization, Data Science, Predictive Analytics, Data Preprocessing, Python Programming, Development Environment
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Social Media Management, Account Management, Social Media, Resource Allocation, User Accounts, Social Media Marketing, Asset Management, Business Management, Content Creation, Content Marketing, Social Work
Beginner · Guided Project · Less Than 2 Hours

LearnKartS
Skills you'll gain: Google Cloud Platform, Kubernetes, Google App Engine, Cloud Storage, Load Balancing, Cloud-Native Computing, Cloud Infrastructure, Cloud Computing, Containerization, Data Storage Technologies, Virtual Machines, Cloud Security, Application Deployment, DevOps, Application Performance Management, Scalability
Intermediate · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Business Strategy, Corporate Strategy, Strategic Thinking, Strategic Planning, Business Planning, Organizational Strategy, Business, Competitive Analysis, Strategic Marketing, Growth Strategies, Strategic Decision-Making, New Business Development, Value Propositions, Strategic Prioritization
Beginner · Course · 1 - 4 Weeks

Knowledge Accelerators
Skills you'll gain: Microsoft Copilot, Microsoft 365, Microsoft Teams, Microsoft Office, Data Visualization, Productivity Software, AI Enablement, Microsoft Excel, Artificial Intelligence, Technical Communication, Generative AI, Microsoft Word, Microsoft PowerPoint, Generative AI Agents, Productivity, Excel Formulas, Data Analysis, Data-Driven Decision-Making, Data Management
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Graphic Design, Graphic and Visual Design Software, Photo Editing, Graphics Software, Content Creation, Multimedia, Content Marketing, Cloud-Based Integration, Continuous Integration
Beginner · Guided Project · Less Than 2 Hours