Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Maryland, College Park
Skills you'll gain: Innovation, Product Lifecycle Management, New Product Development, Design Thinking, Product Development, Product Management, Business Modeling, Product Strategy, Customer experience strategy (CX), Product Marketing, Key Performance Indicators (KPIs), Value Propositions, Performance Measurement, Portfolio Management, Customer Insights, Business Metrics, Customer experience improvement, Business Strategy, Persona Development, Lean Methodologies
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Facebook, Content Performance Analysis, Customer Analysis, Social Media Marketing, Social Media, Customer Insights, Target Audience, Marketing Strategies, Online Advertising, Digital Marketing, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data-Driven Decision-Making, Regression Analysis, Logistic Regression, Scatter Plots, Data Analysis, Predictive Analytics, Analytics, Business Analytics, Predictive Modeling, Minitab, Advanced Analytics, Statistical Modeling, Statistical Analysis, Statistical Hypothesis Testing, Correlation Analysis, Microsoft Excel, Model Evaluation
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Data Visualization, Data Presentation, Regression Analysis, Predictive Modeling, Statistical Modeling, Forecasting, Financial Modeling, SPSS, Predictive Analytics, Risk Modeling, Statistical Analysis, Scatter Plots, Microsoft Excel
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Sampling (Statistics), Estimation, Risk Analysis, Statistical Methods, Statistical Software, Return On Investment, Statistical Analysis, Sample Size Determination, R (Software), Data Analysis, Business Risk Management, Probability & Statistics, Statistical Inference, Project Estimation, Business Analysis
Build toward a degree
Intermediate · Course · 1 - 3 Months

Banco Interamericano de Desarrollo
Skills you'll gain: Data Literacy, Data Ethics, Policy Analysis, Public Policies, Data-Driven Decision-Making, Tree Maps, Data Analysis, Data Collection, Data Management, Program Evaluation, Data Quality, Research, Research Methodologies
Beginner · Course · 1 - 3 Months

Skills you'll gain: Microsoft Copilot, Microsoft Excel, Data Cleansing, Data Visualization Software, Spreadsheet Software, Trend Analysis, Forecasting, Data Manipulation, Sales, Data Analysis, Artificial Intelligence
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Model Evaluation, Apache Spark, Google Cloud Platform, Logistic Regression, Predictive Modeling, Big Data, Data Preprocessing, Applied Machine Learning
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Data Management, Data Manipulation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Social Media Marketing, Social Media, Collaborative Software, Social Media Content, Content Creation, Editing, Marketing Materials, Account Management
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Generative AI, AI Enablement, Responsible AI, AI Product Strategy, OpenAI, Return On Investment, Data Ethics, Artificial Intelligence, ChatGPT, Business Process Automation, Operational Efficiency, Innovation, AI Workflows, Content Creation, Product Design, Customer Support
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Pinterest, Advertising Campaigns, Goal Setting, Digital Advertising, Advertising, Campaign Management, Social Media Campaigns, Marketing, Promotional Strategies, Social Media, User Accounts
Beginner · Guided Project · Less Than 2 Hours