Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Collaborative Software, Data Sharing, Organizational Skills, User Accounts, Telecommuting, Teamwork, Graphic Design, Productivity, Content Marketing, Business Communication, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Pipelines, Data Import/Export, Data Processing, Data Manipulation, SQL, Data Transformation, Google Cloud Platform, Big Data, Data Management, Cloud Storage
Intermediate · Project · Less Than 2 Hours

University of Virginia
Skills you'll gain: User Story, Persona (User Experience), Design Thinking, Agile Product Development, Agile Methodology, Interviewing Skills, User Research, Persona Development, Product Development, Innovation, User Centered Design
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Canva (Software), Animations, Creative Design, Video Editing, Content Creation, Video Production
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: AI Enablement, Google Cloud Platform, Responsible AI, Artificial Intelligence, Applied Machine Learning, Cloud Solutions, Analytics, Machine Learning, Big Data, Natural Language Processing, Computer Vision, Business Intelligence, Data Quality
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AWS Kinesis, Real Time Data, Apache Spark, Apache Hive, Data Pipelines, Apache Hadoop, Data Processing, Extract, Transform, Load, Amazon Web Services, Serverless Computing, Data Lakes, Data Visualization, Amazon S3, Query Languages, Data Warehousing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Lean Six Sigma, Organizational Change, Lean Methodologies, Six Sigma Methodology, Organizational Leadership, Project Scoping, Root Cause Analysis, Statistical Analysis, Statistical Methods, Process Improvement, Process Analysis, Quality Improvement, Continuous Quality Improvement (CQI), Process Capability, Statistical Hypothesis Testing, Data Analysis, Kanban Principles, Waste Minimization
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Social Media, Social Media Management, Account Management, Business Planning, Customer Engagement, Target Audience
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Video Editing, Style Guides, Post-Production, Storyboarding, Storytelling, Aesthetics, Communication
Mixed · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Policy Development, AI Enablement, Workplace Bullying Intervention, Labor Relations, Workforce Management, Generative AI, Artificial Intelligence, Business Ethics, Job Analysis, Customer Relationship Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Social Media Campaigns, Advertising, Digital Advertising, Social Media Marketing, Marketing, Driving engagement, Social Media, Project Implementation, Business Process Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Video Editing, Video Production, Videography, TikTok, Photo/Video Production and Technology, Storytelling, Cinematography, Content Creation, Editing
Beginner · Course · 1 - 4 Weeks