• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Case Western Reserve University

    Basic Principles of Geostatistical Geospatial Modeling

    Skills you'll gain: Geostatistics, Exploratory Data Analysis, Spatial Data Analysis, Spatial Analysis, Geospatial Mapping, Geospatial Information and Technology, Statistical Modeling, R Programming, Statistical Analysis, Probability & Statistics, Data Analysis, Data-Driven Decision-Making, Regression Analysis, Correlation Analysis, Data Validation, Histogram, Box Plots, Simulation and Simulation Software, Model Evaluation

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Master Time Series Forecasting with R: Analyze & Predict

    Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, Predictive Modeling, R Programming, Regression Analysis, Business Analytics, Trend Analysis, Statistical Analysis, Statistical Modeling, Analysis, Model Evaluation

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Glasgow

    Shaping the Next Innovation Opportunity - SBL 2

    Skills you'll gain: Innovation, Market Research, Strategic Leadership, Business Transformation, Leadership Development, Business Development, Business Leadership, Competitive Analysis, Leadership, Organizational Leadership, Business Modeling, Business Strategy, Strategic Decision-Making, Leadership and Management, Business Planning, Corporate Strategy, Digital Transformation, Growth Strategies, Business, Business Management

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Simulation of Covid-19 Testing Process Using R Simmer

    Skills you'll gain: Simulations, Visualization (Computer Graphics), Statistical Visualization, R (Software), R Programming, Statistical Modeling, Statistical Programming, Statistical Analysis, Process Analysis, Data Analysis, Test Case

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Maximizing the Generative AI Value

    Skills you'll gain: Generative AI, AI Enablement, Responsible AI, AI Product Strategy, OpenAI, Return On Investment, Data Ethics, Artificial Intelligence, ChatGPT, Business Process Automation, Operational Efficiency, Innovation, AI Workflows, Content Creation, Product Design, Customer Support

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Introduction to Data Engineering on Google Cloud - Español

    Skills you'll gain: Metadata Management, Data Pipelines, Data Processing, Google Cloud Platform, Data Migration, Cloud Storage, Apache Airflow, Data Lakes, Data Storage, Big Data, Data Infrastructure, Extract, Transform, Load, Apache Spark, IT Automation, Data Management, Data Transformation, Serverless Computing, SQL

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    YouTube Planning: Script Engaging Videos

    Skills you'll gain: Storyboarding, Video Production, Storytelling, Scripting, Content Creation, Writing and Editing, AI Personalization

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Elastic Stack Mastery with Elasticsearch & AWS

    Skills you'll gain: Cloud Deployment, DevOps, CI/CD, Application Deployment, Development Environment, Cloud Applications, Continuous Deployment, Version Control, Amazon Elastic Compute Cloud, Continuous Integration, Real Time Data, Kibana, Query Languages, Data Modeling, Distributed Computing, SQL, Data Mapping, NoSQL, Relational Databases, Scalability

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    디지털 전환

    Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Design Thinking, Product Lifecycle Management, Business Process Reengineering, Business Strategies, Market Dynamics, Competitive Analysis, Business Economics, Emerging Technologies, Innovation, Market Analysis, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Create a Performance Summary using SnapEval

    Skills you'll gain: Performance Review, Smart Goals, Performance Appraisal, Employee Performance Management, Performance Management, Performance Metric, Goal Setting, Internal Communications, Staff Management

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    MathWorks

    Practical MATLAB Skills

    Skills you'll gain: Plot (Graphics), Scripting, Matlab, Data Manipulation, Mathematical Modeling, Data Analysis, Data Visualization, Data Visualization Software, Descriptive Statistics, Interactive Data Visualization, Exploratory Data Analysis, Data Mapping, Data Cleansing, File Management, Technical Communication

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    W

    Whizlabs

    Azure Data Storage Solutions

    Skills you'll gain: Microsoft Azure, Azure Synapse Analytics, Data Integration, Cloud Storage, Data Lakes, Data Pipelines, Data Storage, Databricks, Microsoft SQL Servers, NoSQL, .NET Framework, Data Security, Real Time Data, Encryption, Scalability

    Intermediate · Course · 1 - 4 Weeks

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: know your customers
marketing analytics: data predictions and dashboards
marketing analytics capstone project
meta marketing analytics
digital marketing analytics
text marketing analytics
1…329330331…386

In summary, here are 10 of our most popular marketing analytics courses

  • Basic Principles of Geostatistical Geospatial Modeling: Case Western Reserve University
  • Master Time Series Forecasting with R: Analyze & Predict: EDUCBA
  • Shaping the Next Innovation Opportunity - SBL 2: University of Glasgow
  • Simulation of Covid-19 Testing Process Using R Simmer: Coursera
  • Maximizing the Generative AI Value: Coursera
  • Introduction to Data Engineering on Google Cloud - Español: Google Cloud
  • YouTube Planning: Script Engaging Videos: Coursera
  • Elastic Stack Mastery with Elasticsearch & AWS: EDUCBA
  • 디지털 전환: University of Virginia
  • Create a Performance Summary using SnapEval: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok