Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Leeds
Skills you'll gain: digital literacy, Artificial Intelligence, Professional Development, Personal Development, Willingness To Learn, Digital Transformation, Computer Programming, Emerging Technologies, Learning Strategies, Goal Setting
Beginner · Course · 1 - 4 Weeks

Banco Interamericano de Desarrollo
Skills you'll gain: Financial Inclusion, FinTech, Digital Transformation, Mobile Banking, Product Design, Financial Services, Innovation, Banking, Data Analysis, Talent Management, Customer experience improvement, Needs Assessment, Emerging Technologies, Strategic Partnership
Beginner · Course · 1 - 4 Weeks

University of Glasgow
Skills you'll gain: Innovation, Market Research, Strategic Leadership, Business Transformation, Leadership Development, Business Development, Business Leadership, Competitive Analysis, Leadership, Organizational Leadership, Business Modeling, Business Strategy, Strategic Decision-Making, Leadership and Management, Business Planning, Corporate Strategy, Digital Transformation, Growth Strategies, Business, Business Management
Intermediate · Course · 1 - 4 Weeks

Codio
Skills you'll gain: Matplotlib, Statistical Hypothesis Testing, Data Analysis, Statistical Analysis, Data Import/Export, Data Cleansing, Probability & Statistics, Data Manipulation, Descriptive Statistics, Pandas (Python Package), Exploratory Data Analysis, Correlation Analysis, Python Programming, Programming Principles, Computer Programming, Computational Logic
Mixed · Course · 1 - 3 Months

Skills you'll gain: UI/UX Research, User Research, Design Thinking, User Experience, Persona (User Experience), Technical Communication, Miro AI, User Centered Design
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Dashboard, Pivot Tables And Charts, Microsoft Excel, Data Visualization, Spreadsheet Software, Interactive Data Visualization, Excel Formulas, Data Visualization Software, Metadata Management, Data Analysis
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Customer Relationship Management, Sales Development, Technical Sales, Salesforce, Sales Prospecting, Sales, Lead Generation, Sales Strategy, Business Software, Productivity Software, Social Media, LinkedIn, Video Production
Beginner · Course · 1 - 3 Months

Emory University
Skills you'll gain: Finance, Corporate Finance, Business Valuation, Return On Investment, Financial Planning, Financial Management, Capital Budgeting, Financial Analysis, Cash Flows, Financial Services, Wealth Management, Investment Management, Financial Modeling, Investments, Risk Analysis, Portfolio Management, Accounting
Beginner · Course · 1 - 3 Months

Skills you'll gain: Business Marketing, Competitive Analysis, Value Propositions, Business Strategies, Go To Market Strategy, Market Opportunities, Market Research, Target Market, Customer Insights, Consumer Behaviour, Customer experience strategy (CX)
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Data Visualization, Data Presentation, Regression Analysis, Predictive Modeling, Statistical Modeling, Forecasting, Financial Modeling, SPSS, Predictive Analytics, Risk Modeling, Statistical Analysis, Scatter Plots, Microsoft Excel
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Social Media, Social Media Marketing, Driving engagement, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Dataflow, Data Pipelines, Apache Kafka, Data Processing, Business Logic, File I/O, Data Transformation, Google Cloud Platform, Jupyter, SQL, Analytics
Advanced · Course · 1 - 3 Months