• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • P

    Packt

    Data Storytelling - From Insight to Impact

    Skills you'll gain: Data Presentation, Verbal Communication Skills, Presentations, Infographics, Storytelling, Data Visualization Software, Persuasive Communication, Communication, Non-Verbal Communication, Target Audience, Decision Making

    Intermediate · Course · 3 - 6 Months

  • G

    Google Cloud

    Gemini for Data Scientists and Analysts - Deutsch

    Skills you'll gain: Google Gemini, Google Cloud Platform, Customer Analysis, Generative AI, Marketing Analytics, Analytics, Advanced Analytics, Customer Insights, Data-Driven Decision-Making, Data Analysis, Predictive Modeling, Forecasting

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Analyze Customer Reviews with Gemini Using Python Notebooks

    Skills you'll gain: Google Gemini, Google Cloud Platform, Customer Analysis, Cloud Management, Applied Machine Learning, Jupyter, Cloud Applications, LLM Application, Text Mining, Machine Learning, Business Reporting, SQL

    Intermediate · Project · Less Than 2 Hours

  • G

    Google Cloud

    Create a RAG Application with BigQuery

    Skills you'll gain: Retrieval-Augmented Generation, Vector Databases, Embeddings, Big Data, Google Gemini, Data Processing, Identity and Access Management, Google Cloud Platform, LLM Application

    Intermediate · Project · Less Than 2 Hours

  • G

    Google Cloud

    Build a DIY Multimodal Question Answering System with Vertex AI

    Skills you'll gain: Multimodal Prompts, Embeddings, Metadata Management, Image Analysis, LLM Application, Text Mining, Generative AI, Large Language Modeling, Vector Databases

    Intermediate · Project · Less Than 2 Hours

  • G

    Google Cloud

    Dataprep: Qwik Start

    Skills you'll gain: Data Cleansing, Exploratory Data Analysis, Data Preprocessing, Data Manipulation, Data Transformation, Data Quality, Data Analysis, Data Visualization, Google Cloud Platform, Data Management

    Beginner · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Value Creation with Dark Data

    Skills you'll gain: Data Transformation, Engineering Management, Data-Driven Decision-Making, Data Storytelling, Data Integration, Capacity Management, Data Analysis, Unstructured Data, Data Management, Business Intelligence, Data Governance, Management Reporting

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Exploratory Data Analysis and Visualization

    Skills you'll gain: Rmarkdown, Knitr, Exploratory Data Analysis, Dimensionality Reduction, Ggplot2, Plotly, Data Visualization, Data Visualization Software, Statistical Visualization, Data Storytelling, Statistical Analysis, Generative AI, R Programming, Correlation Analysis, Data Analysis, Tidyverse (R Package), Scatter Plots, Descriptive Statistics, Data Cleansing, Data Preprocessing

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Sales Structures, Systems & Excellence

    Skills you'll gain: Governance, Talent Management, Competitive Analysis, Sales Operations, Sales Management, Sales Strategy, Sales, Market Share, Sales Enablement, Organizational Structure, Workforce Planning, Performance Improvement, Performance Measurement, Operational Excellence, Talent Acquisition, Strategic Marketing, Compensation Strategy, Brand Strategy, Revenue Management, Disaster Recovery

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Measuring and Improving Speech Accuracy

    Skills you'll gain: Natural Language Processing, Google Cloud Platform, Verification And Validation, Data Analysis, Machine Learning

    Intermediate · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    SQL for Any IT Professional: Unit 3

    Skills you'll gain: Database Design, SQL, Data Management, Databases, Query Languages, Relational Databases, Data Manipulation, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Advanced Videography: Documentary and Promo Editing

    Skills you'll gain: Cinematography, Videography, Photography, Video Production, Video Editing, Design Reviews, Post-Production, Peer Review, Creativity

    Intermediate · Course · 1 - 4 Weeks

1…357358359…386

In summary, here are 10 of our most popular marketing analytics courses

  • Data Storytelling - From Insight to Impact: Packt
  • Gemini for Data Scientists and Analysts - Deutsch: Google Cloud
  • Analyze Customer Reviews with Gemini Using Python Notebooks: Google Cloud
  • Create a RAG Application with BigQuery: Google Cloud
  • Build a DIY Multimodal Question Answering System with Vertex AI: Google Cloud
  • Dataprep: Qwik Start: Google Cloud
  • Value Creation with Dark Data: Arizona State University
  • Exploratory Data Analysis and Visualization: Microsoft
  • Sales Structures, Systems & Excellence: EDUCBA
  • Measuring and Improving Speech Accuracy: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok