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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    EDUCBA

    NumPy & Pandas: Analyze & Transform Data

    Skills you'll gain: Pandas (Python Package), NumPy, Data Wrangling, Data Transformation, Data Manipulation, Pivot Tables And Charts, Data Preprocessing, Data Cleansing, Data Analysis, Numerical Analysis, Statistical Analysis, Data Structures, Descriptive Statistics

    Mixed · Course · 1 - 4 Weeks

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    Google Cloud

    Introduction to Data Engineering on Google Cloud - Português Brasileiro

    Skills you'll gain: Data Pipelines, Cloud Storage, Data Infrastructure, Data Warehousing, Extract, Transform, Load, Data Integration, Data Processing, Data Migration, Data Lakes, Google Cloud Platform, Big Data, Data Storage Technologies, Cloud Services, Automation, Serverless Computing

    Beginner · Course · 1 - 3 Months

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    Packt

    Building, Evaluating, and Operationalizing ML Models

    Skills you'll gain: Model Evaluation, Model Deployment, Data Preprocessing, Performance Tuning

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Talend ETL: Design, Optimize & Apply Workflows

    Skills you'll gain: Metadata Management, Extract, Transform, Load, Data Integration, Data Pipelines, Data Processing, Java, Data Import/Export, Data Transformation, Software Documentation, Data Storage Technologies, Debugging

    Mixed · Course · 1 - 4 Weeks

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    Packt

    Build Apps and Fine-Tune LLMs Using the OpenAI API

    Skills you'll gain: OpenAI API, Prompt Engineering, Responsible AI, LLM Application, Image Analysis, Text Mining, Application Programming Interface (API), Generative AI, Artificial Intelligence, Natural Language Processing, Computer Vision, Development Environment

    Intermediate · Course · 1 - 3 Months

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    Northeastern University

    Applied Natural Language Processing in Engineering Part 1

    Skills you'll gain: Natural Language Processing, Model Evaluation, Embeddings, Text Mining, Artificial Intelligence, Recurrent Neural Networks (RNNs), Artificial Neural Networks, Deep Learning, Machine Learning, Unsupervised Learning, Dimensionality Reduction

    Mixed · Course · 1 - 3 Months

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    Google Cloud

    Creating Derived Tables Using LookML

    Skills you'll gain: Looker (Software), Database Development, Database Design, Data Modeling, SQL, Exploratory Data Analysis, Data Visualization Software, Data Analysis

    Beginner · Project · Less Than 2 Hours

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    Google Cloud

    Work with Gemini Models in BigQuery - Deutsch

    Skills you'll gain: Google Gemini, Generative AI, Google Cloud Platform, SQL, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Predictive Modeling, Customer Relationship Management

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Master Sales Techniques: Build, Persuade, and Succeed

    Skills you'll gain: Sales, General Sales Practices, Selling Techniques, Persuasive Communication, Oral Expression, Sales Process, Overcoming Objections, Trustworthiness, Closing (Sales), Professionalism, Non-Verbal Communication, Customer Relationship Building, Personal Development, Adaptability, Communication, Professional Development, Growth Mindedness, Personal Attributes, Rapport Building, Active Listening

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    Connectez vos outils avec Slack

    Skills you'll gain: Slack (Software), Collaborative Software, Team Building, Productivity Software, Internal Communications, Business Software, Team Management, Business Communication

    Intermediate · Guided Project · Less Than 2 Hours

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    Google Cloud

    BigQuery Machine Learning für Inferenzen nutzen

    Skills you'll gain: Big Data, Analytics, Data Analysis, Applied Machine Learning, Data-Driven Decision-Making, Google Cloud Platform, Machine Learning

    Beginner · Course · 1 - 4 Weeks

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    Google Cloud

    Attention Mechanism - 繁體中文

    Skills you'll gain: Recurrent Neural Networks (RNNs), Machine Learning Methods, Artificial Neural Networks, Deep Learning, Natural Language Processing, Applied Machine Learning, Text Mining

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • NumPy & Pandas: Analyze & Transform Data: EDUCBA
  • Introduction to Data Engineering on Google Cloud - Português Brasileiro: Google Cloud
  • Building, Evaluating, and Operationalizing ML Models: Packt
  • Talend ETL: Design, Optimize & Apply Workflows: EDUCBA
  • Build Apps and Fine-Tune LLMs Using the OpenAI API: Packt
  • Applied Natural Language Processing in Engineering Part 1: Northeastern University
  • Creating Derived Tables Using LookML: Google Cloud
  • Work with Gemini Models in BigQuery - Deutsch: Google Cloud
  • Master Sales Techniques: Build, Persuade, and Succeed: EDUCBA
  • Connectez vos outils avec Slack: Coursera

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