Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Supervised Learning, Data Preprocessing, Machine Learning, Machine Learning Algorithms, Time Series Analysis and Forecasting, Data Quality, Unsupervised Learning, Data Cleansing, Data Analysis, Feature Engineering, Data Transformation, Data Manipulation, Model Evaluation, Exploratory Data Analysis, Classification Algorithms, Regression Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Model Evaluation, Data Preprocessing, Model Deployment, Risk Modeling, Logistic Regression, Statistical Analysis, Performance Metric
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Generative AI, AI Personalization, Prompt Engineering, Web Content, User Experience, Web Analytics and SEO, Information Architecture, Google Cloud Platform
Beginner · Course · 1 - 4 Weeks
University of North Texas
Skills you'll gain: Operations Management, Mediation, Model Evaluation, Compensation and Benefits, Organizational Change, Event Management, Grammar, Sales Process, Data Visualization, Marketing Planning, Design Thinking, Public Policies, Global Marketing, Probability & Statistics, Social Studies, Cultural Diversity, Digital Media Strategy, Organizational Leadership, Music History, Sociology
Earn a degree
Degree · 1 - 4 Years

Coursera
Skills you'll gain: Facebook, System Configuration
Beginner · Guided Project · Less Than 2 Hours

O.P. Jindal Global University
Skills you'll gain: Web Scraping, Research Design, Matplotlib, Data Ethics, Data Collection, Seaborn, Data Science, Data Visualization Software, Histogram, Pandas (Python Package), JSON, Data Analysis, Python Programming, Jupyter, Natural Language Processing, Data Structures, Data Preprocessing
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Generative AI, Retrieval-Augmented Generation, Gemini, Embeddings, Google Gemini, Vector Databases, Prompt Engineering, Large Language Modeling, Big Data, Responsible AI, AI Workflows, Google Cloud Platform
Advanced · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Customer Relationship Management, Generative AI, Applied Machine Learning, Big Data, Predictive Modeling, Query Languages, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Canva (Software), Logo Design, Branding, Brand Strategy, Style Guides, Typography, Brand Management, Creative Design, Marketing Design, Graphic Design, Color Theory, Graphic and Visual Design, Digital Design, Governance, Asset Management, Layout Design, Scalability
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Unsupervised Learning, Customer Analysis, Applied Machine Learning, R Programming, Data Preprocessing, Statistical Machine Learning, Machine Learning, Feature Engineering, Data Analysis
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Content Management Systems, Authentications, Authorization (Computing), Web Components, Content Management, TypeScript, Application Programming Interface (API), Web Analytics and SEO, Restful API, Web Applications, Role-Based Access Control (RBAC), Web Development Tools, Software Installation, Data Modeling
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Dashboard, Interactive Data Visualization, Data Visualization, Exploratory Data Analysis, Google Cloud Platform, Data Analysis, Cloud Computing
Beginner · Project · Less Than 2 Hours