Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Data Presentation, Data Storytelling, Network Analysis, Interactive Data Visualization, Predictive Modeling, Infographics, Data Visualization, Dashboard, Marketing Analytics, Cash Flows, Financial Statement Analysis, Advertising, Transfer Learning, Applied Machine Learning, Pandas (Python Package), Matplotlib, Random Forest Algorithm, Operations Research, Mathematical Modeling
Credit offered
Mastertrack · 6 - 12 Months

University of Glasgow
Skills you'll gain: Responsible AI, Generative AI, Data Ethics, ChatGPT, Risk Management Framework, Data Science, LLM Application, Employee Training, Large Language Modeling, Artificial Intelligence and Machine Learning (AI/ML), Data Security, Statistical Methods
Intermediate · Course · 1 - 4 Weeks

University Certificate · 6 - 12 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Revenue Management, Model Evaluation, Data Ethics, Customer Analysis, Descriptive Analytics, FinTech, Large Language Modeling, Database Design, People Analytics, Time Series Analysis and Forecasting, Spatial Data Analysis, Predictive Analytics, Social Determinants Of Health, Gerontology, Digital Transformation, Governance, Matplotlib, Biostatistics, Risk Analysis, Bayesian Statistics
Earn a degree
Degree · 1 - 4 Years

Google Cloud
Skills you'll gain: Data Analysis, Applied Machine Learning, Model Deployment, Machine Learning, Predictive Modeling, Machine Learning Algorithms
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Exploratory Data Analysis, Data Pipelines, AI Workflows, Big Data, Google Cloud Platform, Data Transformation, Data Visualization Software, SQL, Natural Language Processing
Beginner · Course · 1 - 4 Weeks

Nikolai Schuler
Skills you'll gain: Data Storytelling, Power BI, Interactive Data Visualization, Data Visualization, Advanced Analytics, Data Modeling, Data Transformation, Dashboard, Data Visualization Software, Data Manipulation, Data Analysis, Data Integration, Data Cleansing, Data Import/Export, Performance Tuning, Software Installation
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Data Analysis, Big Data, Applied Machine Learning, Statistical Inference, Model Evaluation, Google Cloud Platform, Machine Learning Methods, SQL
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Generative AI, AI Personalization, Web Analytics and SEO, Web Content, Prompt Engineering, Google Cloud Platform, User Experience
Beginner · Course · 1 - 4 Weeks

S.P. Jain Institute of Management and Research
Skills you'll gain: Mergers & Acquisitions, Search Engine Marketing, Working Capital, Operations Management, Business Valuation, Design Thinking, Large Language Modeling, Business Strategy, Supply Chain Management, Production Planning, Consumer Behaviour, Performance Analysis, Team Management, Organizational Change, Change Management, Promotional Strategies, Financial Statement Analysis, Technical Consulting, Business Analytics, Emotional Intelligence
Earn a degree
Degree · 1 - 4 Years

University of London
Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity
Earn a degree
Degree · 1 - 4 Years
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Systems Thinking, Data Presentation, Unsupervised Learning, Deep Learning, Reinforcement Learning, Computer Vision, Natural Language Processing, Predictive Modeling, Time Series Analysis and Forecasting, Project Management Life Cycle, Marketing Analytics, MLOps (Machine Learning Operations), Logistic Regression, Cash Flows, Descriptive Analytics, Strategic Decision-Making, Transfer Learning, Pandas (Python Package), Simulations
Earn a degree
Degree · 1 - 4 Years