Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Fundação Instituto de Administração
Skills you'll gain: Digital Transformation, Business Transformation, Data Strategy, Innovation, Organizational Strategy, Organizational Change, Cross-Channel Marketing, Customer experience strategy (CX), Business Process, Business Priorities, Customer Engagement, Strategic Partnership, Consumer Behaviour, Emerging Technologies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Classroom Management, Behavioral Management, Student Support and Services, Constructive Feedback, Education Software and Technology, Registration, Communication
Beginner · Guided Project · Less Than 2 Hours

University of Illinois Urbana-Champaign
Skills you'll gain: Product Lifecycle Management, Product Management, Business Strategy, Data Visualization Software, Business Analysis, Strategic Communication, Competitive Analysis, Organizational Strategy, Analytics, Accounting, Business Metrics, Corporate Strategy, Marketing, Innovation, Consumer Behaviour
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Collaboration, Leadership, Presentations, Creativity, Teamwork, Innovation, Creative Thinking, Cross-Functional Collaboration, People Management, Persuasive Communication, Influencing, Storytelling, Communication, Social Skills, Decision Making, Culture
Beginner · Course · 1 - 4 Weeks

Parsons School of Design, The New School
Skills you'll gain: Economics, Policy, and Social Studies, Socioeconomics, Economics, Market Dynamics, Social Justice, Economic Development, Labor Relations, Sustainable Development, International Relations, World History, Global Marketing, Behavioral Economics, Innovation, Leadership, Critical Thinking, Communication
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Strategic Decision-Making, Business Acumen, Competitive Analysis, Sales Strategy, Strategic Thinking, Business Strategy, Market Trend, Market Analysis, Business Marketing, Sales, Financial Acumen, Leadership, Business, Business Management, Financial Analysis, Marketing Strategies, Marketing, Business Metrics, Market Dynamics, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Positivity, Resilience, Change Management, Growth Mindedness, Optimism, Continuous Improvement Process, Persistence, Personal Development, Dealing With Ambiguity, Leadership Development, Self-Awareness, Emotional Intelligence
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Market Research, Strategic Marketing, Marketing Management, Marketing Analytics, Market Intelligence, Data-Driven Decision-Making, Customer Insights, Consumer Behaviour, Target Market, A/B Testing, Digital Marketing, Statistical Hypothesis Testing
Beginner · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Web Analytics, Paid media, Digital Marketing, Email Marketing, Marketing Analytics, Social Media Marketing, Earned Media, Social Media Campaigns, Social Media, Analytics, Owned Media, Digital Advertising, Performance Measurement, Mobile Banking, Data-Driven Decision-Making, Consumer Behaviour, Data Ethics, Key Performance Indicators (KPIs), Data Collection
Intermediate · Course · 1 - 3 Months

Case Western Reserve University
Skills you'll gain: Brand Management, Brand Marketing, Intellectual Property, Arbitration, Contract Negotiation, Client Services, Recruitment, Talent Recruitment, Insurance, Relationship Management, Financial Planning, Case Studies
Beginner · Course · 1 - 3 Months
Kennesaw State University
Skills you'll gain: Marketing, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Content Marketing, Consumer Behaviour, Digital Marketing, Advertising, Social Media, Social Media Strategy, Branding, Digital Media Strategy, Digital Advertising
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Problem Solving, Computational Thinking, Probability, Mathematical Modeling, Behavioral Economics, Algorithms, Analytical Skills, Theoretical Computer Science
Beginner · Course · 1 - 4 Weeks