• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    K

    Korea Advanced Institute of Science and Technology(KAIST)

    Global Public Procurement

    Skills you'll gain: Bidding, Procurement, Business Development, Registration, Vendor Management, Request For Quotation (RFQ), Request for Proposal, Global Marketing, Law, Regulation, and Compliance, Contract Management, Regulatory Requirements, Market Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    86 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to UX/UI Design

    Skills you'll gain: Design Thinking, User Research, Wireframing, Augmented and Virtual Reality (AR/VR), Emerging Technologies, Prototyping, Software Development Life Cycle

    4.7
    Rating, 4.7 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Study Designs in Epidemiology

    Skills you'll gain: Research Design, Epidemiology, Biostatistics, Clinical Research, Research Methodologies, Public Health, Statistical Analysis, Sample Size Determination, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    616 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    U

    University of California, Davis

    Advanced Content Marketing Strategies and Tactics

    Skills you'll gain: Content Marketing, Persona Development, Target Audience, Content Strategy, Smart Goals, Content Development and Management, Social Media Content, Digital Content, Digital Media Strategy, Strategic Marketing, Marketing Channel, Customer Insights, Social Media Strategy, Social Media Campaigns, Marketing, Customer Engagement

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Mastering Money: Risk, Wealth, and Our Economy

    Skills you'll gain: Insurance, Portfolio Risk, Supply And Demand, Insurance Policies, Risk Management, Investments, Wealth Management, Risk Management Framework, Portfolio Management, Market Dynamics, Financial Planning, Investment Management, Finance, Economics, Asset Management, Financial Management, Economic Development, Behavioral Economics, Cost Benefit Analysis, Business Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.3K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

    Skills you'll gain: Revenue Management, Forecasting, Budgeting, Hospitality, Financial Forecasting, Hotel Operations, Strategic Marketing, Target Market, Market Dynamics, Consumer Behaviour, Competitive Analysis, Data-Driven Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    U

    University of Colorado Boulder

    Reclaim Your Attention: Values-Aligned Media Consumption

    Skills you'll gain: Self-Motivation, Emotional Intelligence, Growth Mindedness, digital literacy, Mental Concentration, Personal Development, Compassion, Goal Setting, Empowerment, Health And Wellness Coaching, Self-Awareness, Behavioral Economics, Self-Discipline, Decision Making, Critical Thinking, Mindfulness, Stress Management, Resilience, Creativity, Productivity

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Columbia University

    Construction Management

    Skills you'll gain: Project Schedules, Construction Management, Construction Estimating, Project Finance, Cost Estimation, Punch Work, Construction, Project Risk Management, Bidding, Building Information Modeling, Scheduling, Cost Control, Environment Health And Safety, Project Closure, Lean Methodologies, Real Estate, Finance, Business Transformation, Innovation, Architecture and Construction

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9.6K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Applied Machine Learning in Python

    Skills you'll gain: Feature Engineering, Model Evaluation, Applied Machine Learning, Supervised Learning, Scikit Learn (Machine Learning Library), Predictive Modeling, Machine Learning, Decision Tree Learning, Unsupervised Learning, Python Programming, Random Forest Algorithm, Regression Analysis, Classification Algorithms, Artificial Neural Networks

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8.7K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Positive Psychology Specialization Project: Design Your Life for Well-being

    Skills you'll gain: Research, Empowerment, Research Methodologies, Optimism, Positive Behavior Support, Personal Development, Science and Research, Research Design, Mental Health Diseases and Disorders, Psychology, Self-Awareness, Program Evaluation, Creativity, Curiosity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    906 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Peking University

    中级商务汉语——商务活动篇

    Skills you'll gain: Market Research, Telephone Skills, Business Communication, Business Marketing, Cultural Sensitivity, Hospitality, Business Correspondence, Negotiation, Language Competency, Business, Events and Conferences, Customer Relationship Building, Presentations, Vocabulary

    4.8
    Rating, 4.8 out of 5 stars
    ·
    62 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    L

    Lund University

    Circular Economy - Sustainable Materials Management

    Skills you'll gain: Sustainable Business, Sustainable Design, Sustainable Development, Environment and Resource Management, Environmental Engineering, Strategic Sourcing, Environmental Science, Supply Management, Social Impact, Environmental Policy, Business Analysis, Innovation, Stakeholder Engagement, Policy Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.1K reviews

    Beginner · Course · 1 - 3 Months

1…596061…338

In summary, here are 10 of our most popular market research courses

  • Global Public Procurement: Korea Advanced Institute of Science and Technology(KAIST)
  • Introduction to UX/UI Design: IBM
  • Study Designs in Epidemiology: Imperial College London
  • Advanced Content Marketing Strategies and Tactics: University of California, Davis
  • Mastering Money: Risk, Wealth, and Our Economy: University of Illinois Urbana-Champaign
  • The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy: ESSEC Business School
  • Reclaim Your Attention: Values-Aligned Media Consumption: University of Colorado Boulder
  • Construction Management: Columbia University
  • Applied Machine Learning in Python: University of Michigan
  • Positive Psychology Specialization Project: Design Your Life for Well-being: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok