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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


  • Status: Preview
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    I

    IE Business School

    Marketing Management Essentials:The Marketing Plan Structure

    Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing, Market Research, Market Analysis, Market Dynamics, Brand Management, Customer experience strategy (CX), Key Performance Indicators (KPIs), Performance Measurement

    4.5
    Rating, 4.5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Illinois Urbana-Champaign

    Firm Level Economics: Markets and Allocations

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Game Theory, Market Analysis, Business Economics, Market Share, Operational Efficiency, Resource Allocation, Competitive Analysis, Decision Making, Governance, Strategic Decision-Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    K

    Kennesaw State University

    Managing Customer Expectations with Jagdish Sheth

    Skills you'll gain: Customer Retention, Expectation Management, Brand Loyalty, Customer Relationship Management, Customer experience strategy (CX), Human Resource Strategy, Diversity Marketing, Customer Analysis, Target Market, Customer Insights, Market Share, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
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    31 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    O

    O.P. Jindal Global University

    Unsupervised Learning and Its Applications in Marketing

    Skills you'll gain: Anomaly Detection, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Marketing Analytics, Data Mining, Feature Engineering, Autoencoders, Applied Machine Learning, Machine Learning Algorithms, Machine Learning Methods, Marketing, Statistical Machine Learning, Target Audience, Python Programming, Market Analysis, Exploratory Data Analysis, Model Evaluation, Algorithms

    Beginner · Course · 1 - 3 Months

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    A

    Alfaisal University | KLD

    نماذج السلوك التنظيمي | Organizational Behavior Models

    Skills you'll gain: Organizational Change, Leadership Studies, Team Building, Organizational Leadership, Team Management, Team Performance Management, Organizational Effectiveness, Leadership and Management, Behavior Management, Forecasting

    4.5
    Rating, 4.5 out of 5 stars
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    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    K

    Kennesaw State University

    Customer Centricity as Competitive Advantage - Jagdish Sheth

    Skills you'll gain: Customer Retention, Customer Insights, Customer experience strategy (CX), Customer Relationship Management, Value Propositions, Innovation, Organizational Change, Cost Accounting, Organizational Structure, Business Transformation, Strategic Marketing, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
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    50 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    L

    Lund University

    Cities and Consumption: Urban Sustainability and the Sharing Economy

    Skills you'll gain: Sustainable Development, Socioeconomics, Community Development, Sustainable Business, Social Impact, Governance, Systems Thinking, Multimedia, Case Studies, Innovation, Stakeholder Engagement, Analysis, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
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    184 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    F

    Fundação Instituto de Administração

    Estratégia Digital e o Comportamento de Busca do Consumidor

    Skills you'll gain: Marketing Strategies, Digital Marketing, Marketing, Marketing Analytics, Sales Strategy, Digital Advertising, Consumer Behaviour, Brand Strategy, Branding, Performance Measurement, A/B Testing, Community Development

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Fundamentals of Customer Acquisition Management

    Skills you'll gain: Customer Acquisition Management, Marketing Analytics, Branding, Brand Management, Customer Engagement, Target Audience, Lead Generation, Customer Insights, Marketing Channel, Marketing, Brand Strategy, Campaign Management

    4.6
    Rating, 4.6 out of 5 stars
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    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Accounting Analytics

    Skills you'll gain: Financial Statement Analysis, Financial Analysis, Financial Data, Process Optimization, Analytics, Corporate Strategy, Accounting, Financial Forecasting, Business Metrics, Operational Analysis, Advanced Analytics, Predictive Analytics, Fraud detection, Key Performance Indicators (KPIs), Return On Investment, Finance, Expense Management, Anomaly Detection

    4.5
    Rating, 4.5 out of 5 stars
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    3K reviews

    Mixed · Course · 1 - 4 Weeks

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    E

    EDUCBA

    Customer Segmentation with K-Means: Model & Visualize

    Skills you'll gain: Customer Analysis, Statistical Visualization, Unsupervised Learning, Customer Insights, Correlation Analysis, Data Preprocessing, Pandas (Python Package), Heat Maps, Data Manipulation, Seaborn, Histogram, Scatter Plots, Matplotlib, Exploratory Data Analysis, Applied Machine Learning, Data Visualization Software

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    MedCerts

    Applied Behavior Analysis (ABA) Introduction

    Skills you'll gain: Applied Behavior Analysis

    4.9
    Rating, 4.9 out of 5 stars
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    8 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular consumer behavior courses

  • Marketing Management Essentials:The Marketing Plan Structure: IE Business School
  • Firm Level Economics: Markets and Allocations: University of Illinois Urbana-Champaign
  • Managing Customer Expectations with Jagdish Sheth: Kennesaw State University
  • Unsupervised Learning and Its Applications in Marketing: O.P. Jindal Global University
  • نماذج السلوك التنظيمي | Organizational Behavior Models: Alfaisal University | KLD
  • Customer Centricity as Competitive Advantage - Jagdish Sheth: Kennesaw State University
  • Cities and Consumption: Urban Sustainability and the Sharing Economy: Lund University
  • Estratégia Digital e o Comportamento de Busca do Consumidor: Fundação Instituto de Administração
  • Fundamentals of Customer Acquisition Management: Coursera
  • Accounting Analytics: University of Pennsylvania

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