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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Preview
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    I

    IE Business School

    Marketing Management Essentials:The Marketing Plan Structure

    Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing, Market Research, Market Analysis, Market Dynamics, Brand Management, Customer experience strategy (CX), Key Performance Indicators (KPIs), Performance Measurement

    4.5
    Rating, 4.5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    U.S. Bond Investing Basics

    Skills you'll gain: Risk Analysis, Securities Trading, Investments, Analysis, Financial Market, Tax, Financial Regulations, Capital Markets, Financial Analysis, Financial Industry Regulatory Authorities, Credit Risk, Income Tax, Market Dynamics, Due Diligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Portfolio Diversification using Correlation Matrix

    Skills you'll gain: Portfolio Risk, Portfolio Management, Risk Management, Financial Market, Financial Modeling, Investments, Correlation Analysis, Market Data, Return On Investment, Analysis, Statistics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    290 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
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    D

    Duke University

    Copyright for Educators & Librarians

    Skills you'll gain: Intellectual Property, Educational Materials, Law, Regulation, and Compliance, Education and Training, Legal Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    613 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    International B2B (Business to Business) Marketing

    Skills you'll gain: Business Marketing, B2B Sales, Global Marketing, Business-To-Consumer, Market Opportunities, Growth Strategies, Marketing, Marketing Channel, Customer Engagement, Promotional Strategies, Marketing Strategies, Business Strategies, Product Marketing, Value Propositions, Innovation, Marketing Communications, Interviewing Skills, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
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    604 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Washington

    Computational Neuroscience

    Skills you'll gain: Machine Learning Methods, Supervised Learning, Network Model, Matlab, Machine Learning Algorithms, Artificial Neural Networks, Neurology, Computer Science, Reinforcement Learning, Computational Thinking, Mathematical Modeling, Physiology, Recurrent Neural Networks (RNNs), Biology, Linear Algebra, Probability Distribution

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Natural Language Processing with Sequence Models

    Skills you'll gain: Natural Language Processing, Recurrent Neural Networks (RNNs), Artificial Neural Networks, Deep Learning, Tensorflow, Text Mining, Embeddings, Applied Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Amsterdam

    Inferential Statistics

    Skills you'll gain: Regression Analysis, Statistical Inference, Statistics, Logistic Regression, R Programming

    4.3
    Rating, 4.3 out of 5 stars
    ·
    607 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

    Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Performance marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Social Media Campaigns, Data Ethics, Web Analytics and SEO

    4.6
    Rating, 4.6 out of 5 stars
    ·
    825 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    A

    Adobe

    Design a Standout Brand That Connects With Your Audience

    Skills you'll gain: Brand Strategy, Adobe Express, Presentations, Branding, Creative Design, Target Audience, Visual Design, Typography, Adobe Creative Cloud, Storytelling, Adobe Illustrator, Diversity and Inclusion, Adobe Acrobat, Color Theory, Creative Thinking, Creative Problem-Solving, Digital Assets, Communication, Entrepreneurship, Digital Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Content, Advertising & Social IMC

    Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Social Media, Social Media Strategy, Earned Media, Owned Media, Paid media, Facebook, Media Strategy, Content Creation, Drive Engagement, Advertising, Digital Advertising, Global Marketing, Marketing Strategies, Key Performance Indicators (KPIs), Customer Engagement, A/B Testing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Natural Language Processing with Attention Models

    Skills you'll gain: Natural Language Processing, Transfer Learning, Recurrent Neural Networks (RNNs), PyTorch (Machine Learning Library), Applied Machine Learning, Keras (Neural Network Library), Embeddings, Model Evaluation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.1K reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular market research courses

  • Marketing Management Essentials:The Marketing Plan Structure: IE Business School
  • U.S. Bond Investing Basics: Interactive Brokers
  • Portfolio Diversification using Correlation Matrix: Coursera
  • Copyright for Educators & Librarians: Duke University
  • International B2B (Business to Business) Marketing: Yonsei University
  • Computational Neuroscience: University of Washington
  • Natural Language Processing with Sequence Models: DeepLearning.AI
  • Inferential Statistics: University of Amsterdam
  • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
  • Design a Standout Brand That Connects With Your Audience: Adobe

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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