Coaching Sales Professionals is a beginner-level specialization designed to empower aspiring, transitioning, and early-career business professionals in India and the USA to thrive in sales roles. This program combines field-tested strategies and trending approaches to equip learners for real sales environments shaped by digital disruption, rising competition, and globalized buyer expectations. The curriculum addresses regional differences in sales practices and market dynamics, providing actionable frameworks for building interpersonal influence, driving customer value, and implementing sales processes.

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What you'll learn
Personalize outreach, build digital trust, and design effective follow-up cycles that increase early-stage engagement.
Handle objections with confidence, uncover real buyer needs, and guide hybrid conversations using consultative frameworks.
Deliver persuasive demos, negotiate win-win agreements, and close deals ethically across diverse business contexts.
Skills you'll gain
Details to know

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December 2025
See how employees at top companies are mastering in-demand skills

There are 3 modules in this course
Master the skills to capture attention, personalize outreach, and build trust in every first conversation. In this module, you’ll discover how to harness technology and data to deliver highly relevant messages, use modern channels to stand out, and develop sequences that nurture real engagement—without overwhelming your prospects. Learn to adapt your style for diverse industries and cultures, and create high-impact impressions that lead to lasting professional relationships. Whether you’re reaching out cold or following up warm leads, you’ll gain actionable tools to consistently open conversations that lead to sales success.
What's included
9 videos2 readings2 assignments
Turn “no” into forward progress. This module shows you how to transform buyer objections from deal-stoppers into opportunities, mastering frameworks that reveal the real issues behind price or competition challenges. You’ll also learn how to guide sales conversations through a consultative, solution-focused approach and confidently work across hybrid digital and in-person cycles. Gain practical tools for uncovering pain points, demonstrating business value, and collaborating across teams—skills you need to advance deals, build trust, and deliver consultative value in today’s increasingly complex sales environments.
What's included
7 videos2 readings2 assignments
Move confidently from first pitch to final agreement. In this module, you’ll master the strategies and language of high-impact presentations, ethical negotiations, and memorable closings. Learn to design and lead persuasive demos—whether live, virtual, or hybrid—adapt content for multiple decision-makers, and transform feedback into actionable next steps. Build negotiation skills that foster long-term partnerships, recognize and sidestep high-pressure closing pitfalls, and close deals with a style that’s aligned with your market’s expectations. Advance beyond “sell and hope”—this is your playbook for earning trust, commitment, and repeat business.
What's included
8 videos2 readings2 assignments
Instructor

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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.

