LearnQuest
Core Sales Techniques and Customer Engagement

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LearnQuest

Core Sales Techniques and Customer Engagement

LearnQuest Network

Instructor: LearnQuest Network

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Personalize outreach, build digital trust, and design effective follow-up cycles that increase early-stage engagement.

  • Handle objections with confidence, uncover real buyer needs, and guide hybrid conversations using consultative frameworks.

  • Deliver persuasive demos, negotiate win-win agreements, and close deals ethically across diverse business contexts.

Details to know

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Recently updated!

December 2025

Assessments

6 assignments¹

AI Graded see disclaimer
Taught in English

See how employees at top companies are mastering in-demand skills

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There are 3 modules in this course

Master the skills to capture attention, personalize outreach, and build trust in every first conversation. In this module, you’ll discover how to harness technology and data to deliver highly relevant messages, use modern channels to stand out, and develop sequences that nurture real engagement—without overwhelming your prospects. Learn to adapt your style for diverse industries and cultures, and create high-impact impressions that lead to lasting professional relationships. Whether you’re reaching out cold or following up warm leads, you’ll gain actionable tools to consistently open conversations that lead to sales success.

What's included

9 videos2 readings2 assignments

Turn “no” into forward progress. This module shows you how to transform buyer objections from deal-stoppers into opportunities, mastering frameworks that reveal the real issues behind price or competition challenges. You’ll also learn how to guide sales conversations through a consultative, solution-focused approach and confidently work across hybrid digital and in-person cycles. Gain practical tools for uncovering pain points, demonstrating business value, and collaborating across teams—skills you need to advance deals, build trust, and deliver consultative value in today’s increasingly complex sales environments.

What's included

7 videos2 readings2 assignments

Move confidently from first pitch to final agreement. In this module, you’ll master the strategies and language of high-impact presentations, ethical negotiations, and memorable closings. Learn to design and lead persuasive demos—whether live, virtual, or hybrid—adapt content for multiple decision-makers, and transform feedback into actionable next steps. Build negotiation skills that foster long-term partnerships, recognize and sidestep high-pressure closing pitfalls, and close deals with a style that’s aligned with your market’s expectations. Advance beyond “sell and hope”—this is your playbook for earning trust, commitment, and repeat business.

What's included

8 videos2 readings2 assignments

Instructor

LearnQuest Network
LearnQuest
52 Courses465,318 learners

Offered by

LearnQuest

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.