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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,575 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

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4476 - 4500 of 7,117 Reviews for Foundations of Digital Marketing and E-commerce

By Rashmi M

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Dec 19, 2023

Very nicely done!

By Ajay

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Dec 5, 2023

loved this course

By Sourjyadip D

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Nov 10, 2023

VERY INFORMATIVE.

By timothy m

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Oct 31, 2023

Great instructors

By Ibrahim O

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Oct 28, 2023

Excellent program

By Aparna K

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Oct 22, 2023

Very informative.

By Kristi R

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Oct 19, 2023

Excellent Course!

By Débora L S d A

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Oct 9, 2023

CURSO PERFEITO!!!

By wendy n

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Oct 4, 2023

Fantastic course!

By Agatha L W

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Sep 14, 2023

very informative!

By Eighty H

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Aug 11, 2023

The more you know

By Shaimaa R

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Aug 10, 2023

it was so helpful

By Nwachukwu J

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Aug 3, 2023

Very great course

By Nsougah E

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Jul 26, 2023

very good course

By Naima A

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Jul 23, 2023

awesome learning

By Ben A

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Jul 2, 2023

Pacing was smooth

By ALEX M S I Y

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Jun 5, 2023

Excellent course.

By Saleem K

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May 29, 2023

Very Intellectual

By Gülce E

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Apr 19, 2023

Amazing course :)

By sid j

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Apr 18, 2023

excellent course.

By Dalila T A S

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Mar 30, 2023

excellent! thanks

By Bernabela G

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Mar 10, 2023

Incredible course

By Dareem C

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Feb 25, 2023

very informative.

By Pedro M

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Feb 18, 2023

Aprendi bastante!

By Maura i N

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Feb 10, 2023

Very insightful!!