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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,444 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

AR

May 22, 2020

I learned a lot of theories and applications. Professor Rakjumar goes in-depth in explaining how everything is interrelated. The quizzes give the right balance between challenging and comfortable.

TS

Aug 10, 2019

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

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1401 - 1425 of 1,838 Reviews for Marketing Analytics

By Kuldeep S

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Jul 20, 2020

Great

By Afsana A A

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Jun 26, 2020

great

By MOBIN A O

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Jun 12, 2020

Great

By Елемесов А А

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Jun 5, 2020

Great

By TEJASWINI D

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Jun 5, 2020

JNJNJ

By Biplab R

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May 17, 2020

great

By Sourav K

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May 11, 2020

Great

By Alex J G T

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Apr 10, 2025

good

By Saranya P

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Dec 31, 2024

good

By AKKSHADA H

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Jul 30, 2024

good

By Raushan K

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Apr 13, 2024

Good

By Goutam J

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Jan 17, 2024

good

By Varsha Y

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Sep 29, 2023

nice

By Namrata C

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Jun 23, 2023

good

By YAN H

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Jun 6, 2023

good

By Deveshi S

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Aug 14, 2022

good

By Yaqi H

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Jan 30, 2022

good

By Jimmy A

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Jul 22, 2021

Good

By Ankita P

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Jul 1, 2021

good

By Rohan R

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Jun 3, 2021

nice

By Anjali K

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Mar 17, 2021

Good

By Ruturaj S S

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Jan 23, 2021

Nice

By EBAD I Z

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Jan 8, 2021

GOOD

By Tharindu M

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Dec 23, 2020

good

By K.K.S.A T

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Dec 6, 2020

good