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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,444 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

AR

May 22, 2020

I learned a lot of theories and applications. Professor Rakjumar goes in-depth in explaining how everything is interrelated. The quizzes give the right balance between challenging and comfortable.

TS

Aug 10, 2019

Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process

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1701 - 1725 of 1,838 Reviews for Marketing Analytics

By Ayushman s

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Dec 14, 2021

accent was not clear

By Sagar H V

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Jan 9, 2019

Enjoyed the course.

By SANJEEV P

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Jul 10, 2021

Outstanding course

By nikhil h

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Oct 28, 2020

really good course

By Deleted A

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Oct 21, 2020

Have not completed

By L3MNXO

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Sep 2, 2020

good one for sure

By Aditi S

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May 10, 2020

Awesome loved it!

By Jorge P

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Jan 4, 2017

Excellent teacher

By Gokul R

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Aug 29, 2020

It's really good

By SAIF E

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May 30, 2020

very good couese

By Yinghui L

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May 2, 2020

knowledgeable:)

By Phitcha P

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May 1, 2020

LOVE THE SQUASH

By Joram W

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Nov 12, 2020

amazing course

By Anjali

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Oct 8, 2020

It was amazing

By Muhammad F

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May 19, 2020

Squash time :D

By Chebert C

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Jan 4, 2021

GREAT COURSE

By Siddhant B

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Apr 21, 2020

GREAT COURSE

By Luis H M R S

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Aug 27, 2018

Good Course.

By Snehil P

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Aug 25, 2020

good course

By Somesh M

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Jul 15, 2020

Insightful!

By Ammar A

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Jul 4, 2020

thank you

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By sourabh

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Jun 18, 2020

Nice course

By suraj

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May 3, 2020

good course

By Mohamed I

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Sep 8, 2021

It is good

By Lê T U H

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May 22, 2020

I like it!