Visualize and Chart Marketing Data Fast

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Visualize and Chart Marketing Data Fast

This course is part of Digital Marketing Operations & Analytics Specialization

Instructor: John Whitworth

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

BI tools are essential infrastructure for modern marketing analytics, providing scalable alternatives to basic spreadsheet applications.
Visual data representation accelerates insight discovery and stakeholder communication more effectively than raw data tables.
Foundational chart creation skills transfer across multiple BI platforms, making initial tool mastery a gateway to advanced analytics capabilities.
Data connection and basic visualization workflows follow consistent patterns regardless of specific tool selection.

Skills you'll gain

Details to know

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Build your subject-matter expertise

This course is part of the Digital Marketing Operations & Analytics Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Transform raw marketing data into powerful visual insights that drive decision-making. This Short Course was created to help digital marketing professionals accomplish rapid data visualization and chart creation for campaign analysis and performance reporting.

By completing this course, you'll be able to identify industry-standard Business Intelligence tools and immediately start creating meaningful charts from your marketing data sources, enabling you to communicate findings effectively and make data-driven marketing decisions the very next day. By the end of this course, you will be able to: Recognize common Business Intelligence (BI) tools used for data analysis Apply data visualization tool functions to connect a data source and create a basic chart This course is unique because it focuses on speed and practical application – you'll move from concept to creation in just 90 minutes, building foundational skills that scale across multiple BI platforms. To be successful in this project, you should have a background in basic spreadsheet applications and digital marketing concepts.

Learners will develop foundational awareness of industry-standard BI tools used in marketing analytics and understand their core capabilities for transforming marketing data into visual insights.

What's included

2 videos2 readings2 assignments

2 videos Total 9 minutes

Why Marketing Teams Choose BI Tools Over Spreadsheets 3 minutes
Core BI Platforms for Marketing Analytics 6 minutes

2 readings Total 15 minutes

BI Tool Selection Guide for Marketing Teams 8 minutes
How to Recognize Common Business Intelligence (BI) Tools in Marketing Environments 7 minutes

2 assignments Total 23 minutes

BI Tool Recognition Practice Assignment 20 minutes
BI Platform Recognition Knowledge Check 3 minutes

Learners will gain hands-on experience connecting data sources and creating functional bar charts using professional BI tools, demonstrating practical skills needed for marketing dashboard creation and performance reporting.

What's included

2 videos1 reading3 assignments

2 videos Total 9 minutes

From Data to Decisions - The Marketing Visualization Journey 3 minutes
Connect Marketing Data and Build Your First Chart 6 minutes

1 reading Total 7 minutes

Data Visualization Tools: Connecting Data Sources and Creating Charts 7 minutes

3 assignments Total 33 minutes

Build Marketing Performance Dashboard Component 18 minutes
Chart Creation Skills Validation 3 minutes
Marketing Data Visualization Mastery Assessment 12 minutes

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Instructor

John Whitworth

Coursera

20 Courses 324 learners

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.