Alex Genadinik

B2B Sales: High-Impact Questions, Active Listening Specialization

Ends soon: Gain next-level skills with Coursera Plus for $199 (regularly $399). Save now.

Alex Genadinik

B2B Sales: High-Impact Questions, Active Listening Specialization

Learn Modern B2B Sales Strategies. Gain sales skills like cold outreach, lead warming, as well as using emotional intelligence in sales

Alex Genadinik

Instructor: Alex Genadinik

Included with Coursera Plus

Get in-depth knowledge of a subject
Beginner level

Recommended experience

12 weeks to complete
at 5 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

12 weeks to complete
at 5 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • B2B sales

  • Sales copywriting

  • Become effective at sales by using empathy and emotional intelligence

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

January 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 10 course series

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: Lead Generation
Category: Account Strategy
Category: Cold Calling
Category: Sales Strategy
Category: Marketing Strategies
Category: Sales Presentation
Category: Selling Techniques
Category: Inside Sales
Category: Communication Strategies
Category: Sales Process
Category: Outside Sales
Category: Negotiation
Category: Overcoming Objections
Category: Customer Acquisition Management
Category: Phone Sales
Category: Email Marketing
Category: Sales
Category: Rapport Building
Category: B2B Sales

What you'll learn

Skills you'll gain

Category: Closing (Sales)
Category: General Sales Practices
Category: Sales Strategy
Category: Overcoming Objections
Category: Consultative Selling
Category: Sales Process
Category: Sales Prospecting
Category: Rapport Building
Category: Empathy
Category: Active Listening
Category: Sales
Category: Customer Relationship Management

What you'll learn

Skills you'll gain

Category: Overcoming Objections
Category: Consultative Selling
Category: Active Listening
Category: Sales Strategy
Category: Closing (Sales)
Category: Selling Techniques
Category: Sales Process
Category: Interpersonal Communications
Category: Rapport Building
Category: Non-Verbal Communication
Category: Customer Relationship Building
Category: Consumer Behaviour

What you'll learn

Skills you'll gain

Category: Emotional Intelligence
Category: Non-Verbal Communication
Category: Sales Strategy
Category: Customer Inquiries
Category: Communication Strategies
Category: Decision Making
Category: Consumer Behaviour
Category: Rapport Building
Category: Active Listening
Category: Compassion
Category: Personalized Service
Category: Consultative Selling
Category: Empathy & Emotional Intelligence
Category: Selling Techniques
Category: Negotiation

What you'll learn

Skills you'll gain

Category: Negotiation
Category: B2B Sales
Category: Rapport Building
Category: Sales
Category: Conflict Management
Category: Overcoming Objections
Category: Closing (Sales)
Category: Contract Negotiation
Category: Price Negotiation
Category: Collaboration
Category: ChatGPT

What you'll learn

Skills you'll gain

Category: Account Strategy
Category: Customer Acquisition Management
Category: Sales Prospecting
Category: Outbound Calls
Category: Marketing Strategies
Category: Sales Strategy
Category: Upselling
Category: Marketing
Category: Keyword Research
Category: Content Creation
Category: Search Engine Optimization
Category: B2B Sales
Category: Content Marketing
Category: Web Analytics and SEO
Category: Target Market
Category: Lead Generation

What you'll learn

Skills you'll gain

Category: Business Writing
Category: Sales Presentation
Category: Target Audience
Category: Sales Process
Category: Presentations
Category: Business Marketing
Category: Proposal Development
Category: Company, Product, and Service Knowledge
Category: B2B Sales
Category: Specialized Sales
Category: Proposal Writing
Category: Enterprise Sales

What you'll learn

Skills you'll gain

Category: Lead Generation
Category: LinkedIn
Category: Professional Networking
Category: Copywriting
Category: Sales Pipelines
Category: Business Marketing
Category: Prospecting and Qualification
Category: Automation
Category: Relationship Building
Category: Branding
Category: B2B Sales
Category: Sales Prospecting

What you'll learn

Skills you'll gain

Category: Business Development
Category: Strategic Partnership
Category: Negotiation
Category: Business Relationship Management
Category: Sales Prospecting
Category: Business Strategies
Category: Relationship Building
Category: Business Communication
Category: New Business Development
Category: Professional Networking

What you'll learn

Skills you'll gain

Category: Copywriting
Category: ChatGPT
Category: Target Audience
Category: Marketing Strategies
Category: Sales Strategy
Category: Promotional Strategies
Category: Marketing
Category: Sales Process
Category: Consumer Behaviour
Category: Selling Techniques
Category: Marketing Materials
Category: Sales
Category: Marketing Psychology

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
59 Courses 1,696 learners

Offered by

Alex Genadinik

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions