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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
5,362 ratings

About the Course

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

DS

Nov 24, 2021

A​s graphic designer who doesn't have any idea about content marketing, this course can be as basic knowledge. Thanks in advance for everything UC Davis, especially the instructor, Sonia Simone.

MM

Jul 7, 2021

Great materials. This course has everything you need to get started in content marketing. The actual course could have provided more case studies and hands on practice with the skills it covered.

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1676 - 1691 of 1,691 Reviews for The Strategy of Content Marketing

By Twoja R

•

Feb 20, 2024

taking under considerations other courses i've done, this one is the worst one by a healthy margin, I doubt if I will take any UC DAVIS course in the future.

By Osiobe M

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Jul 17, 2020

Being a certified content marketing strategist is a thing of great joy. The course has added more to my knowledge as a person and other aspects as well.

By Qazi U F

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Apr 11, 2025

not worth it, totally readable. it's better if it would be video based as THE COURSE NAMED AS CONTENT MARKETING WHICH IS RELATED TO VISUALS.

By Vanesa Z

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Apr 18, 2024

Hola buenas tardes tengo las clases bloqueadas de la semana uno y dos y no puedo avanzar alguien que me diga que puedo hacer al respecto

By Mr k

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Jul 26, 2024

A YouTube video will provide more useful information than this course. When it came to wordpress in 2024, it made me uncomfortable

By Bianca D

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Jun 22, 2023

O curso deveria ser mais dinamico, acho que enrola demais até chegar ao conteúdo, sem falar que a narraçao é muito calma.

By Sayda D

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Jun 28, 2024

There is so much reading and grading of peer's materials. I could just read a book on this subject :(

By kolawole s

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May 17, 2024

worst course on Coursera, from the podcast to how now examples are shown

By L. Z P

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Sep 20, 2024

Wish I could give zero stars. A waste of time and money. Don't do it.

By Krisztian K

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Sep 15, 2022

Someone missgraded me and i couldnt finish my course!

By Lojan A

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Jul 14, 2025

The course is not suitable for me at the moment

By K56 N A T

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Sep 16, 2022

The teacher tries to promote for Copyblogger

By zaed s a

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Jun 6, 2025

i couldnt get my certificate

By Araceli A

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May 20, 2025

porque no me deja finalizar?

By Tarek A

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Sep 6, 2023

there is no certificate

By Adrash S

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Aug 9, 2024

bad experience